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Chatbots are the future of customer support. According to a recent survey, 67% of consumers worldwide have interacted with chatbots to receive customer support. If you pair chatbots with Facebook, the biggest social media platform in the world, you can get great results. The platform has over a billion users across the globe, and the…

Have you ever felt like Big Brother was following you around online? You viewed a winter coat on a clothing website and found the same winter coat staring back at you as soon as you opened Facebook. The creepier part is…it’s on sale. It’s as if someone read your mind and discovered that you were…

Your website has all the elements needed to turn visitors into loyal clients. Great design, speedy page speed and flawless content. All you have to do is sit back with a glass of wine and wait for your conversion rate to skyrocket. Well, not exactly. Having a great-looking website isn’t enough. You also have to…

Everyone measures success in their lives differently, but if you have a website, knowing what you should measure and monitor can mean the difference between success and failure. There are some fundamental metrics that you should monitor and know what they mean – ignore these at your peril. The web moves at light speed so the quicker you identify problems…

Doing business online is more competitive than ever. More businesses are shifting their focus to digital marketing which means it’s harder to get seen on both Google Ads and search engine results pages. According to a recent survey, 60% of online marketers consider analysing customers journeys to improve conversion rates an important part of their…

Your website is your online headquarters. If potential clients find you for the first time through your website, it will set the tone for how they view you and your business in general. Needless to say, you want their first impression to be positive. According to a recent survey, it takes 0.5 seconds for users…