Our Blog

Keyword research is essential to an effective content marketing strategy. Yes, content drives potential clients to your website, giving you a chance to showcase your expertise. However, before you even begin creating content, you need to determine what people are searching for. Only then can you write targeted content that improves search engine rankings. Keyword…

A well-planned content calendar is essential for digital marketing success. It provides you with a bird’s eye view of everything you need to prepare for in advance. You know what to write when to write it, and you can also prepare media like photos and videos ahead of time. With a content calendar, you will…

A fast mobile website is more important than ever for better search engine rankings. In mid-2018, Google rolled out its Speed Update. This update made page speed a major ranking factor in mobile search results. Even if your page has excellent content, your search engine rankings could still suffer if you have a slow mobile…

If you do business online, staying on top of the Google June 2019 Core Update is vital. It could mean the difference between potential clients finding your or your competitors. On June 2, 2019, Google announced through their Twitter account that they were releasing a new algorithm update. This came as a surprise to most…

Creating an effective About page can be difficult. It has to serve several purposes. These include convincing potential clients to do business with you, showing your brand mission and vision, and so much more. On top of all that, it has to be short and to the point. So, how exactly do you create an…

“Can you just knock us up a quick logo? We just need to get something out there and developing a full brand isn’t really important right now.” Yawn! I’ve heard that a lot over the years. And not always from start-ups or SMEs. Occasionally organisations who should know better, forget what’s important. Failing to take seriously the…