Our Blog

Landing pages are the first step in the sales funnel, regardless of whether you’re trying to sell a product or service. The goal of a landing page is to generate leads and convert them into customers.  Many companies have failed at creating landing pages that don’t convert properly. Here’s how to design a landing page…

You’ve set up your SEO campaign. You know what search queries you want to target, as well as your business goals. You’ve started implementing SEO tactics in your day-to-day marketing activities. You’ve got content ready to go, and have even started promoting it.  But how are you actually doing? Are you hitting your KPI’s? Is…

With the rapid growth of e-commerce and the increased importance of search engine rankings, many organisations are looking to further improve their online presence. One of the best ways to achieve these goals is to work strategically on expanding their online reach through a number of different tactics. Here are five effective ways to improve…

Failing to close online sales is a common problem for ecommerce store owners. Time and again, we see a shopper add several items to their shopping cart, only to leave the online store without taking the final purchase action.  The best way to solve this issue is by analysing what’s causing customers to drop out…

Digital marketing is constantly changing. When it comes to marketing in general, whether in digital or traditional forms, staying ahead of the game can be crucial for your company’s survival. That is why you should be paying close attention to any trends in technology and social media that might influence how your company markets itself.…

If you do business online, you see a lot of articles about the importance of marketing on Twitter, Facebook, Instagram and so forth. We rarely hear about LinkedIn marketing which is a huge mistake. Focusing your resources on LinkedIn marketing could do wonders for generating leads. LinkedIn is for B2B marketing, and it’s a terrific…