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Your business is your online headquarters, and it serves one main purpose–to help you find a new pool of clients in the digital space. With that goal in mind, your website needs to be user-friendly. As soon as it loads, users should intuitively know how and where to find the information they need. Not only…

A website redesign is one of the most effective things you can do to revitalise your business and its image. Your website is a key element of your brand and the way that people associate with you. Even minor redesigns can have a huge impact on your conversion rates.   Below, I’ll outline five excellent reasons…

Search Engine Optimisation (SEO) is a complicated field with many intricate details to master. However, you don’t have to be a code wizard to make SEO an effective component in your online marketing strategy.  It goes hand in hand with digital content production. While you can’t avoid SEO while producing digital content, you might be…

Are you wondering why your content isn’t ranking in search engine results? You’ve done your homework by researching which keywords to use and carefully creating content. However, your efforts don’t seem to be yielding any results. SEO can be difficult and take a while to master, but there are some things you can look at…

Conducting an SEO audit may sound intimidating, especially for non-experts. You have so much jargon to sift through and strategies to implement. But that’s just it. It can be difficult to get started when you have no clue where to start…where to start sifting through all the jargon, and how to implement your strategies correctly.…

When doing business online, you’re bombarded with information about SEO. Articles teach you how to rank for your target keywords along with mistakes to avoid. The question is, how do you even find the right keywords? As a business owner, you know the importance of ranking in search engine results pages. The higher up your…