Tag: AB test

One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

Most business owners are aware of search engine optimisation (SEO) and how important it is for most businesses. Not so many are aware of conversion rate optimisation (CRO) and how it impacts SEO. Let’s take a look at when you should focus on SEO, when you should focus on CRO and when you can do…

When a customer lands on your website you have literally seconds to make a good impression. Will they stay and browse or will they close you down? Just how do you capture people’s attention to make them remain on your website? A good starting point, to answer this question, is to look at what psychology…

Your website is up and running – but the the leads and conversions are not what you expected. Unfortunately, one of the pitfalls in having a brand new website is the lack of ongoing momentum after the launch. Any good marketer will tell you that just having a great website does not guarantee success. So…