Tag: analytics

Since October 2011, Google has been encrypting search activity, except those from Google Ads. This means that all keyword referrer data, for close to 100% of searches, is now presented in Google Analytics as “(not provided)”. In other words you cannot access organic keyword data anymore. Encrypting search activity has meant that webmasters can no…

Your website is up and running – but the the leads and conversions are not what you expected. Unfortunately, one of the pitfalls in having a brand new website is the lack of ongoing momentum after the launch. Any good marketer will tell you that just having a great website does not guarantee success. So…