Tag: branding

People – as both consumers and employees – keep about 10 promotional products at any one time, including pens, T-shirts, tote bags and drinkware, that they like and use for an average of between six to eight months in their homes and offices. The longer a person keeps a product branded with your company name…

“Can you just knock us up a quick logo? We just need to get something out there and developing a full brand isn’t really important right now.” Yawn! I’ve heard that a lot over the years. And not always from start-ups or SMEs. Occasionally organisations who should know better, forget what’s important. Failing to take seriously the…

The Cornerstone metamorphosis was completed with the launch of our new website. Fully responsive with the use of content siloing, banding and parallax to engage with visitors whilst making it easy to scan and find information, it reflects some of the more recent design and development techniques, which we plan to write more about in a…

In December 2002, Cornerstone Technologies was born. There was two of us and we were excited about the future of web technologies despite the recent dot com bust. We had a vision and a plan of revolutionising web content management with an unknown CMS called webComposer. Twelve years later, Cornerstone has grown into a full-service…