Tag: content strategy

If you write blog posts about a specific topic on a regular basis, you could quickly run out of ideas. You might start to feel like you’re writing about the same things over and over. Coming up with a new perspective could also be difficult, especially since it feels like everyone’s already thought of and…

Enlisting the help of a website copywriter is probably the first step for most — one who fully understands what makes web copy work, how it differs from ‘ordinary’ copy and why it needs its own specialised approach. We see this mistake time and again. Website owners writing their own copy just because they can.…

There has been a lot of talk in recent years about why content marketing is important. It seems many businesses have embraced this idea and are now producing content on a regular basis. But there is often no overall content marketing strategy. Instead there is a schedule and a few topics to cover and little…

Do you position your product or service as an improvement offer?  That is, a solution that offers a benefit that is better in some way (i.e. faster, cheaper, etc) in comparison to the existing solutions available? If so, you are likely making it much more difficult for yourself in convincing people to buy from you.…

The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

Where has 2016 gone? We’re reviewing the major SEO developments of the past year and how they impacted search rankings. What ranking factors are dominant now? Last but not least, we predict where SEO is going in 2017 and how it will impact you and your business. You’ll want to read on if you want…