Tag: content strategy

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    The Content Marketing Buzz

    Content marketing is one of those buzz words in the internet world, that in many instances, is not fully understood or implemented effectively. So just what is it exactly, where does it fit in with SEO and how can it help your bottom line? What is content marketing? This type of marketing involves creating high-quality,…

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    Content Siloing for Better SEO

    Over the past few years, content siloing has become an increasingly important component of good search engine optimisation (SEO). Basically, this is a technique that organises your website around keyword relevant content and themes. The foundation of this technique is creating a thematic organisation within your website, one that helps search engines decide on the…

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    An Inside Look Into Our Design Strategy

    As you would have seen by now, our new website for Cornerstone Digital is up and running. You can see the post about our website rebranding here. For this particular article we wanted to focus on a few features of our new site which you may want to consider utilising on your own websites. Content…

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    9 Rules for Effective Web Copy

    Having a well-designed website is critical to an effective marketing strategy – but that isn’t all – you need to populate your website with content. And that is where many businesses get into trouble. Business owners either have no time to write their own content or are extremely unenthusiastic about it. Another problem is search…

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    Yes, People Scroll

    In the early days of the internet there was hardly any need to scroll down a webpage. This was because the websites of the 1990’s and early 2000’s were largely designed with just about all relevant content above the ‘fold’ ie. the imaginary line that indicated the bottom of a screen. But all that has…

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