Tag: conversion optimisation

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    6 Reasons for Conversion Optimisation

    Conversion optimisation is all about improving the performance of your website, so that you can increase your ROI (Return on Investment). Essentially, what you need to do is to convert passive browsers into paying customers or subscribers. Your aim is to give them all the information they are looking for when they arrive on your…

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    Banner Blindness – How to Overcome It

    Before we start I would like you to watch this video, it only lasts for one minute and if you don’t watch it, you will miss the point about how banner blindness impacts you:       This is a classic experiment that has been performed over and over and the result is astounding.  Do…

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    Web Hosting – Does it Matter?

    There are now a plethora of web hosting companies and it seems like more are starting up every day. So how can you differentiate between web hosts and select the best type of hosting for your website? Well there are any number of factors you could use to make this decision, but one of the…

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    Recovering Abandoned Shopping Carts

    Did you know that abandoned shopping carts are responsible for TRILLIONS of dollars in lost sales from ecommerce sites? That’s a lot of money businesses are losing, simply because customers don’t complete the check-out process, after adding products to their cart. So what can you do to increase sales after a cart has been abandoned?…

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    13 Ways to Avoid Cart Abandonment

    The main complaint of business owners with an ecommerce website is shopping cart abandonment. This is where a customer has visited a website, added products to their cart, but has left before completing the purchase order. Abandoned shopping carts are a huge problem, demonstrated quite clearly by the latest research from the Baymard Institute (September…

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    Making the Most of Error Pages

    Error pages or 404 errors are the bane of every business owner. Every time you delete a page, change your navigation or someone follows a broken link, a 404 error is generated. From a web development point of view, each time this occurs its best to go into your webmaster tools and tell Google that…

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