Tag: conversion rate

One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

Recent statistics have shown that 40% of internet users across the world, have bought products or services online. Moreover, that 55% of the time consumers spend on online ecommerce sites is via their mobile devices. This means that if your ecommerce site is not optimised for mobile devices, then you are likely losing out on…

If your online sales are down, your bounce rates high or your page views are low – what can you do to fix these problems? Well one important aspect of sales completions is navigation. The more user-friendly your navigation, the better your sales conversions. Here are some suggestions to optimise your product categories and promote…

Your website is up and running – but the the leads and conversions are not what you expected. Unfortunately, one of the pitfalls in having a brand new website is the lack of ongoing momentum after the launch. Any good marketer will tell you that just having a great website does not guarantee success. So…