Tag: CRO

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    The 3 Second Test for Your Website

    The first time you visit a website, within 3-seconds, you’ll form an opinion. Is it professional? Is it trustworthy? What about the quality of the images or is it cluttered? Occasionally, this conclusion will be changed as you revisit the website in the future. But most of the time, this first impression is set in…

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    How to Reduce Your Bounce Rate and Improve Conversions

    If users leave your website without viewing more than one webpage, improving your conversion rate could be difficult. A high bounce rate could prove to be damaging to your conversion rate. The more users leave your website before viewing another page, the fewer chances you have to convince them to do business with you. In…

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    5 Tips To Optimise Your Landing Page For Better Conversion

    One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

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    Digital Year in Review

    At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped…

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    Google Optimize – The Optimisation Tool to Kill Other Optimisation Tools?

    A few months ago (March 2017), Google officially took their optimisation tool out of their beta program and made it publicly available to everyone. If you don’t know what an optimisation tool is, it’s software that allows you to run optimisation tests (A/B, split, and multivariate) so that you can improve the conversion rates of…

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    The One Thing Every Website Should Have

    The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

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