Tag: CTA

Do you position your product or service as an improvement offer?  That is, a solution that offers a benefit that is better in some way (i.e. faster, cheaper, etc) in comparison to the existing solutions available? If so, you are likely making it much more difficult for yourself in convincing people to buy from you.…

The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

Before we start I would like you to watch this video, it only lasts for one minute and if you don’t watch it, you will miss the point about how banner blindness impacts you:       This is a classic experiment that has been performed over and over and the result is astounding.  Do…

There are lots of ways to engage your online customers and one simple way is to ask them a question. However, the way you ask the question can have far reaching impact.  Let’s go right to the heart of the matter, the way you ask your visitors to answer a question can impact the kind…

Having a well-designed website is critical to an effective marketing strategy – but that isn’t all – you need to populate your website with content. And that is where many businesses get into trouble. Business owners either have no time to write their own content or are extremely unenthusiastic about it. Another problem is search…

Your website is up and running – but the the leads and conversions are not what you expected. Unfortunately, one of the pitfalls in having a brand new website is the lack of ongoing momentum after the launch. Any good marketer will tell you that just having a great website does not guarantee success. So…