Tag: design

We all know that different elements of a website attract our eye and invoke positive or negative responses. Some visual elements of a website encourage us to explore further and others are so distracting that we might leave the website and look elsewhere. From a visual point of view there are two elements in web…

Website usability is more than just having your mouse-pointer stay visible and clicking on the correct links. A lot has to be incorporated for a website to have the best possible usability. The design of a site has to be very user friendly. It has to give the user a good first impression of the…

It takes skill, talent and an aesthetic eye for good web design, but it also takes a keen knowledge of how people learn and absorb information. This is because without a good understanding of how to engage your visitors, you can overwhelm them with too much information and turn them away. As a business owner,…

“Can you just knock us up a quick logo? We just need to get something out there and developing a full brand isn’t really important right now.” Yawn! I’ve heard that a lot over the years. And not always from start-ups or SMEs. Occasionally organisations who should know better, forget what’s important. Failing to take seriously the…

Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

In my Digital Year in Review, I identified that the major trend underpinning the biggest developments in web was mobile. It drove changes in the way we design, develop, manage and promoted websites throughout 2017. Mobile will continue to influence the year ahead and beyond, but what other technological trends will come of age in…