Tag: ecommerce

At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped…

Did you know that abandoned shopping carts are responsible for TRILLIONS of dollars in lost sales from ecommerce sites? That’s a lot of money businesses are losing, simply because customers don’t complete the check-out process, after adding products to their cart. So what can you do to increase sales after a cart has been abandoned?…

The main complaint of business owners with an ecommerce website is shopping cart abandonment. This is where a customer has visited a website, added products to their cart, but has left before completing the purchase order. Abandoned shopping carts are a huge problem, demonstrated quite clearly by the latest research from the Baymard Institute (September…

Recent statistics have shown that 40% of internet users across the world, have bought products or services online. Moreover, that 55% of the time consumers spend on online ecommerce sites is via their mobile devices. This means that if your ecommerce site is not optimised for mobile devices, then you are likely losing out on…

If you are thinking of making the move into eCommerce, then you need to give due consideration to a number of important factors that can either make or break your online success. As more and more people use the internet to search for information, products or services, it is only sensible that you maximise your…

If your online sales are down, your bounce rates high or your page views are low – what can you do to fix these problems? Well one important aspect of sales completions is navigation. The more user-friendly your navigation, the better your sales conversions. Here are some suggestions to optimise your product categories and promote…