Tag: IA

In the early days of the internet there was hardly any need to scroll down a webpage. This was because the websites of the 1990’s and early 2000’s were largely designed with just about all relevant content above the ‘fold’ ie. the imaginary line that indicated the bottom of a screen. But all that has…

Good website design is important, but so is good information architecture (IA). What’s the difference between these two? Well you can’t have good design without a user-friendly and functional page hierarchy. Throughout the planning, concept and design stages, IA is dynamically intertwined with web design. Your website’s navigation menu must be customised so that it…