Tag: marketing

The first time you visit a website, within 3-seconds, you’ll form an opinion. Is it professional? Is it trustworthy? What about the quality of the images or is it cluttered? Occasionally, this conclusion will be changed as you revisit the website in the future. But most of the time, this first impression is set in…

People – as both consumers and employees – keep about 10 promotional products at any one time, including pens, T-shirts, tote bags and drinkware, that they like and use for an average of between six to eight months in their homes and offices. The longer a person keeps a product branded with your company name…

With billions of active daily users from all over the world, Facebook is undoubtedly the most powerful social media platform in existence. It’s such a shame that people get Facebook marketing wrong most of the time. They post status updates and photos without seeing any engagement. Even worse, some businesses spend money to boost their…

In my Digital Year in Review, I identified that the major trend underpinning the biggest developments in web was mobile. It drove changes in the way we design, develop, manage and promoted websites throughout 2017. Mobile will continue to influence the year ahead and beyond, but what other technological trends will come of age in…

I recently had the privilege of seeing Anthony “Tony” Robbins live at an event in Dallas, Texas. It was an odd match up as the event was about funnel hacking and yet Tony was doing the closing keynote. Given that he doesn’t do very many of these “private” talks and charges thousands for his events,…

Do you position your product or service as an improvement offer?  That is, a solution that offers a benefit that is better in some way (i.e. faster, cheaper, etc) in comparison to the existing solutions available? If so, you are likely making it much more difficult for yourself in convincing people to buy from you.…