Tag: search engine optimisation
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5 Advanced SEO Techniques For Better Ranking In 2018 and Beyond
July 23, 2018keep readingIn today’s highly competitive business era, the right search engine optimisation techniques play a vital role in the success of any business. SEO will help establish your website rankings, increase your traffic, and improve conversion rates. Optimising your website for natural search will help drive considerable traffic to your website, and this will increase your…
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Get Your Website Ready for Google’s Speed Update
July 16, 2018keep readingYour website looks gorgeous and has engaging content designed to turn casual visitors into loyal customers. That’s great and all, but Google requires more. It’s not enough for your website to be helpful or pleasant to look at. It has to be fast, too. On July 9, 2018, Google rolled out a new “Speed Update”…
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How to Increase Your Website’s Domain Authority
June 19, 2018keep readingDomain Authority (DA) is an important factor that helps determine how your website will rank in search engines. Domain Authority scores range from 1 to 100; the higher your domain authority score, the better your website will fare in search engine result pages (SERPs). It therefore follows that if you intend to boost your website’s…
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Google Analytics Attribution Models – What You Should Know
April 21, 2018keep readingThe majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…
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8 Optimisation Tips for the Mobile Web
March 5, 2018keep readingNow that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…
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Creating Great Website Copy
February 19, 2018keep readingEnlisting the help of a website copywriter is probably the first step for most — one who fully understands what makes web copy work, how it differs from ‘ordinary’ copy and why it needs its own specialised approach. We see this mistake time and again. Website owners writing their own copy just because they can.…