Tag: search engine optimisation
-
View Post
How to Increase Your Website’s Domain Authority
January 11, 2021keep readingDomain Authority (DA) is an important factor developed by Moz that helps determine how your website will rank in search engines. Domain Authority scores range from 1 to 100; the higher your domain authority score, the better your website will fare in search engine result pages (SERPs). It therefore follows that if you intend to…
-
View Post
Core Web Vitals: What You Need to Know About Google’s Next Ranking Factor
July 27, 2020keep readingSearch engines want to provide users with accurate information as quickly and smoothly as possible. It should come as no surprise that then Google will soon make Core Web Vitals, metrics that focus on user experience, a major ranking factor in search engine results. In this blog post, we’re going to discuss what Core Web…
-
View Post
5 Advanced SEO Techniques For Better Ranking In 2018 and Beyond
July 23, 2018keep readingIn today’s highly competitive business era, the right search engine optimisation techniques play a vital role in the success of any business. SEO will help establish your website rankings, increase your traffic, and improve conversion rates. Optimising your website for natural search will help drive considerable traffic to your website, and this will increase your…
-
View Post
Get Your Website Ready for Google’s Speed Update
July 16, 2018keep readingYour website looks gorgeous and has engaging content designed to turn casual visitors into loyal customers. That’s great and all, but Google requires more. It’s not enough for your website to be helpful or pleasant to look at. It has to be fast, too. On July 9, 2018, Google rolled out a new “Speed Update”…
-
View Post
Google Analytics Attribution Models – What You Should Know
April 21, 2018keep readingThe majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…
-
View Post
8 Optimisation Tips for the Mobile Web
March 5, 2018keep readingNow that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…