Tag: seo

Ever since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…

Domain Authority (DA) is an important factor developed by Moz that helps determine how your website will rank in search engines. Domain Authority scores range from 1 to 100; the higher your domain authority score, the better your website will fare in search engine result pages (SERPs). It therefore follows that if you intend to…

Search engines want to provide users with accurate information as quickly and smoothly as possible. It should come as no surprise that then Google will soon make Core Web Vitals, metrics that focus on user experience, a major ranking factor in search engine results. In this blog post, we’re going to discuss what Core Web…

In today’s highly competitive business era, the right search engine optimisation techniques play a  vital role in the success of any business. SEO will help establish your website rankings, increase your traffic, and improve conversion rates. Optimising your website for natural search will help drive considerable traffic to your website, and this will increase your…

Your website looks gorgeous and has engaging content designed to turn casual visitors into loyal customers. That’s great and all, but Google requires more. It’s not enough for your website to be helpful or pleasant to look at. It has to be fast, too. On July 9, 2018, Google rolled out a new “Speed Update”…

The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…