Tag: seo content

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    Core Web Vitals: What You Need to Know About Google’s Next Ranking Factor

    Search engines want to provide users with accurate information as quickly and smoothly as possible. It should come as no surprise that then Google will soon make Core Web Vitals, metrics that focus on user experience, a major ranking factor in search engine results. In this blog post, we’re going to discuss what Core Web…

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    How to Increase Your Website’s Domain Authority

    Domain Authority (DA) is an important factor that helps determine how your website will rank in search engines. Domain Authority scores range from 1 to 100; the higher your domain authority score, the better your website will fare in search engine result pages (SERPs). It therefore follows that if you intend to boost your website’s…

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    Creating Great Website Copy

    Enlisting the help of a website copywriter is probably the first step for most — one who fully understands what makes web copy work, how it differs from ‘ordinary’ copy and why it needs its own specialised approach. We see this mistake time and again. Website owners writing their own copy just because they can.…

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    An Inside Look Into Our Design Strategy

    As you would have seen by now, our new website for Cornerstone Digital is up and running. You can see the post about our website rebranding here. For this particular article we wanted to focus on a few features of our new site which you may want to consider utilising on your own websites. Content…

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    Google Analytics – Addressing the [Not Provided] Issue

    Since October 2011, Google has been encrypting search activity, except those from Google Ads. This means that all keyword referrer data, for close to 100% of searches, is now presented in Google Analytics as “(not provided)”. In other words you cannot access organic keyword data anymore. Encrypting search activity has meant that webmasters can no…

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