Tag: seo strategies

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    SEO Experiment: Do Queries and Clicks Influence Rankings

    The subject of this blog might be a little left field, but is something that people in the SEO world have noticed for some time now. This is that queries and clicks can influence your rankings in the search engine results pages (serps). Google doesn’t let us in on their ranking algorithms, however over time…

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    The Truth About Link Building for SEO

    Link building has had a bad rap lately and that is mainly due to websites having bad links, for example websites that have a high percentage of unnatural links or participate in paid link spam. The reason these links are bad is that they are generally created specifically to increase search engine ranking in the…

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    An Inside Look Into Our Design Strategy

    As you would have seen by now, our new website for Cornerstone Digital is up and running. You can see the post about our website rebranding here. For this particular article we wanted to focus on a few features of our new site which you may want to consider utilising on your own websites. Content…

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    Google Algorithm Updates – What you Need to Know

    Over the years, Google has introduced a number of major changes to its search algorithms. These affect not only the way your website is indexed, but how your website is ranked on the search engine results pages (serps). There have actually been 100’s of small updates – but so far, only 3 have been game-changing.…

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    9 Rules for Effective Web Copy

    Having a well-designed website is critical to an effective marketing strategy – but that isn’t all – you need to populate your website with content. And that is where many businesses get into trouble. Business owners either have no time to write their own content or are extremely unenthusiastic about it. Another problem is search…

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    Lift Off! 7 Things to Keep in Mind Post Website Launch

    Your website is up and running – but the the leads and conversions are not what you expected. Unfortunately, one of the pitfalls in having a brand new website is the lack of ongoing momentum after the launch. Any good marketer will tell you that just having a great website does not guarantee success. So…

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