Tag: strategy

One of the most effective ways of getting your content in front of your target audience is content marketing. But what is it? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer…

The General Data Protections Regulation (GDPR) is a ruling designed to protect the data of individuals in the European Union. At first, you might not think that this will have any affect on Australian businesses, but in light of the Facebook debacle and other instances of national and international data breaches, you would be wrong.…