Tag: strategy

The General Data Protections Regulation (GDPR) is a ruling designed to protect the data of individuals in the European Union. At first, you might not think that this will have any affect on Australian businesses, but in light of the Facebook debacle and other instances of national and international data breaches, you would be wrong.…

There has been a lot of talk in recent years about why content marketing is important. It seems many businesses have embraced this idea and are now producing content on a regular basis. But there is often no overall content marketing strategy. Instead there is a schedule and a few topics to cover and little…