Tag: taxonomy

If your online sales are down, your bounce rates high or your page views are low – what can you do to fix these problems? Well one important aspect of sales completions is navigation. The more user-friendly your navigation, the better your sales conversions. Here are some suggestions to optimise your product categories and promote…

Good website design is important, but so is good information architecture (IA). What’s the difference between these two? Well you can’t have good design without a user-friendly and functional page hierarchy. Throughout the planning, concept and design stages, IA is dynamically intertwined with web design. Your website’s navigation menu must be customised so that it…