Tag: usability

Website usability is more than just having your mouse-pointer stay visible and clicking on the correct links. A lot has to be incorporated for a website to have the best possible usability. The design of a site has to be very user friendly. It has to give the user a good first impression of the…

It takes skill, talent and an aesthetic eye for good web design, but it also takes a keen knowledge of how people learn and absorb information. This is because without a good understanding of how to engage your visitors, you can overwhelm them with too much information and turn them away. As a business owner,…

If users leave your website without viewing more than one webpage, improving your conversion rate could be difficult. A high bounce rate could prove to be damaging to your conversion rate. The more users leave your website before viewing another page, the fewer chances you have to convince them to do business with you. In…

Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

Before we start I would like you to watch this video, it only lasts for one minute and if you don’t watch it, you will miss the point about how banner blindness impacts you:       This is a classic experiment that has been performed over and over and the result is astounding.  Do…

When a customer lands on your website you have literally seconds to make a good impression. Will they stay and browse or will they close you down? Just how do you capture people’s attention to make them remain on your website? A good starting point, to answer this question, is to look at what psychology…