Tag: UX

Website usability is more than just having your mouse-pointer stay visible and clicking on the correct links. A lot has to be incorporated for a website to have the best possible usability. The design of a site has to be very user friendly. It has to give the user a good first impression of the…

It takes skill, talent and an aesthetic eye for good web design, but it also takes a keen knowledge of how people learn and absorb information. This is because without a good understanding of how to engage your visitors, you can overwhelm them with too much information and turn them away. As a business owner,…

Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

In my Digital Year in Review, I identified that the major trend underpinning the biggest developments in web was mobile. It drove changes in the way we design, develop, manage and promoted websites throughout 2017. Mobile will continue to influence the year ahead and beyond, but what other technological trends will come of age in…

Owning a website has become an essential part of “doing business” with many companies relying solely on their online presence for sales and not investing in a physical store. Whether or not you have a physical store or just an online business, you still need to invest in online marketing and search engine optimisation (SEO)…

Carousels, sliders, or rotators are seen throughout the web. They were originally created to serve multiple images or messages within a limited space – the image and message simply changes without the user having to do a thing. It’s like watching a television commercial. However, these carousels, sliders and rotators are going out of favour. Why?…