Tag: website development

Ever since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…

Search engines want to provide users with accurate information as quickly and smoothly as possible. It should come as no surprise that then Google will soon make Core Web Vitals, metrics that focus on user experience, a major ranking factor in search engine results. In this blog post, we’re going to discuss what Core Web…

Your website looks gorgeous and has engaging content designed to turn casual visitors into loyal customers. That’s great and all, but Google requires more. It’s not enough for your website to be helpful or pleasant to look at. It has to be fast, too. On July 9, 2018, Google rolled out a new “Speed Update”…

We know that more than half of all web traffic occurs on mobile devices now. With the growth of mobile browsing, comes the rise of native apps. Native apps are applications specifically developed for a particular platform (Android, iOS, Microsoft, etc) and takes advantage of the features of that platform. They usually result in greater…

Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

In my Digital Year in Review, I identified that the major trend underpinning the biggest developments in web was mobile. It drove changes in the way we design, develop, manage and promoted websites throughout 2017. Mobile will continue to influence the year ahead and beyond, but what other technological trends will come of age in…