The 7 Worst Facebook Marketing Mistakes You Want to Avoid
With billions of active daily users from all over the world, Facebook is undoubtedly the most powerful social media platform in existence.
It’s such a shame that people get Facebook marketing wrong most of the time.
They post status updates and photos without seeing any engagement. Even worse, some businesses spend money to boost their posts but get zero return on their investment.
In this blog post, you’re going to learn about the worst Facebook marketing mistakes you can make…and how to avoid them.
1. You’re desperate to make a sale.
You’re trying to sell to Facebook users. All. The. Time.
What if you’re walking down the street and someone runs after you to sell you something? Your initial reaction would be to avoid them or get away from them. All thoughts of even considering buying the product fly out of your head.
People can smell desperation, and nobody wants to buy from a desperate person.
This person who ran after you hasn’t gained an ounce of your trust. Why would you believe a word they say about how great their product is?
If you try to sell to people on Facebook without building a relationship with them first, you’re going to make them feel the same way.
Social media genius Gary Vaynerchuck suggested a simple method for building online trust.
Jab, jab, jab, right hook.
Wait, he’s not talking about boxing. He’s telling you to be helpful several times in a row first (jab, jab, jab) before you attempt to pitch anything (right hook). Simple, right?
For example, you’re a company that sells notebooks, and college students are your ideal customers. You post study and note-taking tips targeted toward them three times in a row.
And the fourth post? You tell them how perfect your notebooks are for those note-taking tips you shared with them.
Think of your customers’ most common problem. Show them how your product can solve it. No desperation needed.
2. You’re not consistent.
Last month, you posted every single day. Helpful tips for your customers, information about your business, photos from your last company outing.
This month? Nothing but tumbleweeds flying across your Facebook page.
If this sounds like you, being consistent is your major problem. Your customers don’t know when to expect updates from you. As a result, they don’t look forward to anything, because, well, you’re unpredictable.
Unpredictability is good for an adventure-filled life, but for your business’s Facebook page? Not so much.
Before the arrival of Netflix and online streaming in general, you probably looked forward to TV shows on Wednesday nights or whenever. You knew that once a week, your favourite TV show would start at a specific time on a specific channel.
You looked forward to it. It was a part of your routine.
In your customer’s eyes, you have to be just like your favourite TV show from the time before Netflix showed up. They have to know when and where to look for your content.
Create a content schedule for your Facebook page, and stick to it. Post it in your page’s About section. Announce it to all your followers. Let yourself become a part of your customers’ weekly or even daily routine.
3. You don’t have a digital marketing strategy.
You have no idea who your ideal customer is.
You post whenever you feel like it.
You don’t know which posts got the most engagement.
In a nutshell, you don’t have a Facebook marketing strategy.
Get one. Now.
Grab your notebook or open a new Word document, and come up with answers to the following questions:
Who is my ideal customer?
This question is very important, so you need to make your answer as detailed as possible.
If you figure out who your ideal customer is, you can create the best content that will convince that person to buy your product or use your service.
When and how often do they go online?
If you can answer this, then you’re halfway to figuring out when and how often you need to post on Facebook. Why bother posting when your ideal customer is sleeping and might not even see it, right?
Which of your previous posts were shared and liked the most?
This tells you what kind of posts and photos your customers liked. If they liked it and shared it, you need to make more of that type of content.
4. You’re making it all about you.
Your most recent post is about how your company was founded.
The one before that is celebrating your CEO’s birthday.
Every single thing you post and share is about you and your business.
Sure, it might be important for customers to know who exactly they’re buying from, but if that’s all they see, they’re going to get–wait for it–bored.
“Boring” is something you never want to be associated with. It might as well be the kiss of death on Facebook, a social media platform where people can quickly scroll to the next interesting thing.
Always think of Gary Vaynerchuk’s boxing analogy. Jab, jab, jab, right hook.
Think of your customer first whenever you’re posting on Facebook, or on any social media platform for that matter.
5. You’re forgetting the power of images.
I don’t want to sound like a cliche, but a picture is worth a thousand words–especially now that attention spans are becoming shorter than ever.
It’s the fastest way to grab someone’s attention on Facebook.
According to a recent study, 65% of people remember information after three days if it’s paired with an image.
This is great news for you. As long as you pair your business information, tips, and other posts with a memorable image, most people will remember it.
6. Your Facebook page has zero personality.
When you see a white font on a red background, you think of Coke.
If you hear the phrase “Just Do It,” Nike comes into mind.
What about you?
What’s your brand’s personality like? Is it reflected on your Facebook page?
If it isn’t, then it should be. Your business’s brand should be everywhere–your profile photo, your cover photo, and in every single post on your page.
Plastering your brand all over your Facebook page helps people remember you. It tells them what sets you apart from every other business also trying to get their attention.
7. You refuse to pay for clicks.
In an ideal world, we could advertise on a brilliant platform like Facebook for free.
In a world like that, though, people most likely wouldn’t want to pay for our products either.
If you want to make sales and find leads on Facebook, you have to be willing to pay for it.
Facebook lets you decide who can see your ads. You can narrow down almost every single factor to ensure the right people find you–how old they are, where they live, what their interests are, etc.
As long as you know who your ideal customer is, Facebook can lead him or her to you.
From a business perspective, paying a little extra to find possible long-term customers is worth the investment.
If you feel like narrowing down who’ll see your ads and calculating how much to spend will be too hard, we can help you. We’ll help you grow reach your target customers and attract them to your business.
Facebook is a social media platform that lets you reach billions of active users from all over the world.
Be helpful before you even attempt to sell on Facebook. Building a relationship with your customers is of the utmost importance.
Consistency is key. Create a Facebook posting schedule, and follow it like your life depends on it.
You need a digital marketing strategy, so you know what works and what doesn’t on Facebook.
Put your customers’ needs and interests first.
Use images that are relevant and eye-catching.
Plaster your business’s personality all over your Facebook page. Customers have to know who they’re dealing with.
Be willing to invest in advertising.
Cornerstone Digital offers digital marketing services to clients across Australia from our office in Sydney. If you have any questions about Facebook marketing, you can talk to us today. Call us on (02) 8211 0668 or email us at [email protected]
Having extensive experience in the Digital Marketing field, Hershey Pagtakhan makes sure that you have the right strategy to reach your target market. She knows when and where to push your digital marketing efforts to get the best results. A mother of two, a gamer and a believer that details are as important as the big picture.