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User Experience Designs Tips for Creating a Great Ecommerce Website
Ecommerce is predicted to grow more in the coming years as more and more people switch from in-person to online shopping. According to Statista, worldwide online sales are expected to account for 22% of all retail sales by 2023.
As a result, competitors in your niche are most likely trying to reach potential customers online through their eCommerce websites. To avoid getting left behind, you need to optimise your online storefront so that users have a positive experience.
In this article, you’ll discover UX design tips that will make it easier for users to find the information they need and to learn more about your business.
Let’s get started.
What is User Experience?
By focusing on user experience, you can influence how users perceive an online application and whether their overall interaction with it is positive, so-so, or even negative. This online application could be a website, a mobile app, etc.
For example, you could make sure that the Add to Cart button stands out from the other elements on a product page so that users can spot it at a glance.
Creating a positive experience often involves a lot of testing. You’ll be making decisions based on data about your target audience, but you will also need to update things depending on which could lead to the most success.
Keep your website structure simple.
Pay careful attention to your website structure, to how products and purchasing information are organised, because it could greatly influence your conversion rate. If users can’t even find the products they’re looking for, they’ll never purchase anything.
If possible, map out your website’s structure before you even begin creating it.
Create a hierarchy for all your webpages with your homepage at the top. Organise products into categories and sub-categories. First of all, this will influence the URLs of your webpages and could help improve search engine rankings. It will also be easier for users to find the products they want.
For example, you run a women’s clothing brand. You create separate categories for Jeans, Skirts, Tops, and Dresses. Under each category, you create sub-categories for specific types of clothing. You could also create categories for brands you’re selling.
Aside from that, you also need to make sure that users can easily find information about shipping and delivery, payment options, and other frequently asked questions.
However, we would advise against creating too many product categories or cramming your navigation bar with too many links. Instead of making things easier for users, it might confuse and take them longer to find what they want.
Include social proof.
Social proof is a phenomenon where our actions are influenced by others who have previously purchased a product or service.
When we’re online shopping, almost 100% of the time we read reviews before deciding whether to buy something or not. The reviews are considered social proof, and we trust them more than product descriptions or other content provided by the seller.
We believe that these reviewers spent their hard-earned money on these products, so they would most likely tell us truthfully whether they were worth purchasing.
Social proof is more than just reviews. It could also include social media posts, awards, mentions in relevant publications, the number of followers on your social media accounts, and certifications from notable figures in your industry.
However, we would advise against bombarding users with social proof on a single webpage. Doing so would make the social proof seem somewhat false and could even make a less than stellar impression of your business.
Find social proof that will best appeal to your target audience.
Optimise the checkout processes.
If the checkout process is too complicated or takes too long, users might leave and abandon the items in their cart.
Improve your conversion rate by using a one-page checkout. It’s basically a page that lets users enter all the information necessary to purchase something, including their preferred shipping options, shipping address, payment information, and more. It also shows all the items in their cart and how much everything costs in total.
Once they’re done entering everything, they can complete the transaction with a single click.
If possible, offer multiple payment options and allow users to check out items without having to create an account. By doing these two things, you’re shortening the entire checkout process and giving users less time to change their minds.
Upload high-quality images.
Images are everything when it comes to online shopping.
Unlike in-person shopping, users can’t test products or try things on when online shopping. They have to rely on product photos or videos which is why high-quality photos are of the utmost importance.
Upload photos taken from different angles. Take close-up shots of important details, like the buttons on a dress or the lining of a handbag. If you sell clothing, make sure to include photos of models wearing them.
The photos you need to upload may differ depending on your niche. The key thing is, users get a look and feel of the product without having to see it in person. They should be able to imagine what using it would feel like.
As long as you aim to reach potential customers through your eCommerce site, you need to focus on providing them with a positive experience.
Need help with your eCommerce site? Cornerstone Digital is an SEO agency in Sydney that can lead your ideal customer to your website. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.