What do I mean when I ask which is better – website design or conversion…
Why Investing in a Custom Website is Worth It
Investing in a custom website may not seem worth it at first glance. You might be thinking that there are plenty of premade templates available online. Why would you possibly pay extra for something that costs less?
However, a custom website could benefit you in several unexpected ways. You might discover that investing once could yield long-term benefits.
In this blog post, we’re going to discuss the benefits of investing in a custom website. We’ll break down each benefit, so you can discover if it’ll give you a much-needed leg up in the digital space.
Let’s get started.
Provide a better customer experience.
A custom website provides a better customer experience because you can fully organise your content. You no longer have to adapt to the existing features of a theme website.
Let’s say you have an eCommerce store, and you’d like to make more sales. Statistics clearly state that the Add to Cart button should be above the fold for optimum success. However, with the pre-made theme you’re using, users have to scroll down several times before they could even see the Add to Cart button.
It seems like such a small detail, but it’s one that could greatly affect your conversion rate. You could make more sales after making investing in a custom website once.
There are plenty of other scenarios where a custom website could turn first-time visitors into paying customers. You could be sure that it’s responsive and adapts to the device used to view it. It could also streamline the checkout process for your eCommerce store.
With a custom website, you could implement features that are guaranteed to boost your conversion rate. You could decide how each page looks and how your content is organised, utilising each feature for optimum success.
Establish your brand.
No matter how many competitors you have, there’s bound to be something unique about their business. A custom website can help you showcase that unique feature, while a premade theme could stifle it.
According to a recent survey, presenting a brand consistently across all platforms could increase profits by up to 23%. Aside from making a great first impression, you also need to maintain a consistent impression. You have to use the same fonts, colours, messaging, and tone across all offline and online marketing materials. The more consistent your brand is, the easier it will be for people to remember and trust you.
However, being consistent may prove to be difficult with a premade theme. You might be unable to use your font or colours of choice. If your brand’s slogan doesn’t fit your premade theme, you might be forced to relegate it to another section.
Instead of showcasing your brand to potential customers, a premade theme could hinder you from making a consistent impression.
Improve your SEO.
SEO is more than just choosing the right keywords and using them in your content. Due to recent Google updates, other factors like page speed and responsive web design are now more important than ever.
Let’s backtrack a bit.
In mid-2018, Google rolled out its Speed Update. The update made page speed a major ranking factor in mobile search engine results.
For example, Website A and Website B posted blog posts that cover the same topic. Both blog posts are roughly composed of the same number of words and target the same keyword. The main difference is, Website A loads faster than Website B. Due to the Speed Update, Website A will have better chances of ranking higher in mobile search engine results.
It’s clear as day that having a fast website could give you a much-needed leg up.
With a custom website, you could ensure that your website loads as quickly as possible. You could minify code, so your website loads faster on mobile. You could also control how website elements appear depending on the user’s device. The possibilities are almost endless.
Needless to say, you could only do so much with a premade theme. Attempting to speed up your website could ruin how a premade theme looks and do more harm than good.
Leave room for growth.
A premade theme may be fine for now, but what if you expand your business in the future? What if you’d like to offer more products and services? Will your premade theme still have the necessary features?
For example, you previously showcased one product on your website, but you recently launched a second one. Your current premade theme only allows you to focus on one product, and you’re wondering how to push sales for both products.
A custom website could solve that dilemma. You could design customer journeys for each product, leading customers to different pages depending on where their interests lie, You could even use plugins without worrying if they’ll work with your theme or not.
The bottom line is, a custom website could leave room for growth. As you scale your business, your website will grow right along with you.
A custom website could improve your conversion rate and help you dominate the competition in the online sphere.
It can provide better customer experience, making it easier for you to turn first-time visitors into customers.
You can establish your brand better, customising everything from fonts to colours,
You can optimise each feature for better search engine rankings.
Lastly, a custom website can grow with your business.
Cornerstone Digital is a web development company in Sydney. We’d be glad to help you create a custom website. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.