Conversion Optimisation
There’s nothing more disheartening than a high website bounce rate and disappointing conversion. It takes significant effort to generate a healthy flow of website traffic – failing to convert when your customers are within your grasp is like throwing money down the drain.
If your website is generating healthy volumes of traffic that doesn’t seem to translate into brochure downloads, email sign-ups or sales – your website isn’t working hard enough to convert your visitors. Over the years, we’ve developed conversion optimisation strategies that significantly improve website conversion capabilities and result in tangible commercial outcomes. We’ll help you gain a better understanding of your customers, identify your current conversion barriers and highlight key opportunities for revenue growth. You’ll ultimately be empowered to make sound decisions based on scientific data analysis and strategic thinking.
We’ve earned a reputation as masters in the art of optimising websites for conversion, through years of data analysis, tinkering and measurement. Our learnings have been consolidated and translated into a highly scientific approach that’s been successfully road-tested with countless websites. We can do the same for yours. Talk to us to find out more.
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ON-PAGE BEHAVIOUR MONITORING
Clarity around how and when your visitors are interacting with your site to identify the conversion hot spots and black holes to your business.
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HYPOTHESIS DEVELOPMENT
Analysis of current conversion data and the testing and formulation of behavioral theories based on best practice and our own understanding of your customer.
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A/B AND SPLIT URL TESTING
Comparison of webpage performance to accurately identify the most effective method in converting customers, so that evidence-based decision making can be made.
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MONTHLY REPORTING
Ongoing tracking and reporting to allow us to continually raise the bar on conversion levels and introduce new ways of converting your customers.
