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How to Improve Keyword Rankings With Competitor Analysis How to Improve Keyword Rankings With Competitor Analysis

How to Improve Keyword Rankings With Competitor Analysis

Keyword rankings are one of the most important metrics for search engine optimization. If you’re not ranking high on Google, people won’t be able to find your site. That’s why it’s so important to understand how your competitors are performing.

Analyse Your Competitors’ Most Successful Pages

You can use this information to improve your own website, especially if you’re ranking for keywords that are similar to those of your competitors. If a competitor is ranking for “best dog food,” then it’s likely that people searching for “dog food” may be interested in what they have to offer and could potentially convert on their website.

If they’re already ranking well with this keyword, you can study their content and find out why they’ve been able to do so. For example, maybe they have an excellent product page that explains everything about the product in detail. You could easily replicate this type of content strategy on your own site as well!

Analyse Keyword Gaps Between You And Your Competitors

Analyzing your competitors’ keyword rankings is a great way to identify opportunities.

It helps you understand their strengths and weaknesses in the market, which can help you determine where your business should focus its efforts.

For example, if one of your competitors has a lot of content about “how to” topics, that means people are searching for those types of articles on their website. If you don’t have similar content on yours yet, now would be a good time to write some!

Improve Google Rankings by Studying the Backlinks of Similar Sites

How do you improve your Google rankings? The answer is simple: by getting backlinks and doing so as quickly as possible. In Google SEO, there are basically two ways to improve your rankings:

(1) Get more links from other websites (backlinks).

(2) Improve the quality of the content on your own site.

Use Social Media to Analyse and Connect with Potential Customers

You can also use social media to interact with your target audience. This can help you gain insight into what they think about certain topics, and how they feel about your brand.

To get started, identify the social media platforms where your potential customers are most active, and then find them there. If you’re selling a product that caters to women who stay at home with their kids, for example, search for keywords like “stay at home mom” on Facebook or Instagram. 

You’ll be able to see which users are talking about this topic—and if any of them mention your brand in these conversations (even if it’s just by name), take note! This means that someone out there knows who you are and trusts in what your business has to offer; they’re willing to recommend it to friends or family members when asked for recommendations.


By now, you should have a broad understanding of how to conduct competitor research. You should also know that there are many tools available for you to use during your analysis. It’s important to understand these tools and how they can be used before jumping into the process headfirst. So let’s go back over what we’ve learned so far:

  • Keyword research tools – These can help you determine which keywords to target based on popularity and competition.
  • Backlink analysis tools – These show you which sites are linking back to your competitors’ websites, helping them rank higher in search results than yours does.
  • Social media analysis tools – These show what content gets shared most frequently on social media platforms like Facebook, Twitter, etc., allowing you to see what kinds of audience engagement might work best for your business as well as identify competitors who are doing well with certain types of campaigns or marketing strategies (and why).
  • Content analysis tools – This type of tool helps with analyzing the content itself rather than who is using it (like with keyword research), but it still provides insight into where people might find value in what’s being said versus just seeing “noise” online without any real purpose behind posting something specific about an organization’s goals or achievements.”


The process of competitor analysis is a long one, and it requires patience and dedication. It’s also extremely important in order to understand your competitors’ strategies and how they rank for certain keywords. If you follow these steps correctly, then there is no doubt that you’ll be on your way to higher rankings within no time.

If you would like more information about analysing competitors – give us a call on 02 82110668, email us on [email protected] or complete our online enquiry form.

Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.

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