Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Cornerstone Digital ## Sitemaps - [XML Sitemap](https://cornerstone-digital.com.au/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://cornerstone-digital.com.au/blog/) - Cornerstone Digital is a Sydney web development company. Our blog provides tips and strategies for doing business online. - [Maximizing Web Presence: Essential Tips for Glass and Restoration Companies](https://cornerstone-digital.com.au/maximizing-web-presence-essential-tips-for-glass-and-restoration-companies/) - Introduction Today's digital age demands businesses of all spheres, including the glass and restoration sector, to establish a solid online presence. It's more than just a necessity—it's a strategy to amplify your brand's visibility, engage customers, and supercharge your lead generation efforts. By strategically optimizing your website and implementing local business marketing techniques, you can - [Internet of Things Explained!](https://cornerstone-digital.com.au/internet-of-things-explained/) - The Internet of Things will soon affect how we do business online. Read on to learn more about the Internet of Things and its impact on your business. - [Content Clusters: A Guide to SEO-Friendly Content Organisation](https://cornerstone-digital.com.au/content-clusters-a-guide-to-seo-friendly-content-organisation/) - Delve into the world of content clusters. Learn how how they can enhance your website's visibility and overall performance in search engine rankings. - [Search Generative Experience: Revolutionising Search with AI](https://cornerstone-digital.com.au/search-generative-experience-revolutionising-search-with-ai/) - SGE delivers answers directly within the search results, streamlining the user experience and reducing reliance on traditional web browsing. Learn more. - [The Future of SEO: How AI is Transforming Search Rankings](https://cornerstone-digital.com.au/the-future-of-seo-how-ai-is-transforming-search-rankings/) - The future of SEO is being reshaped by the integration of artificial intelligence. Explore how AI is revolutionising the way businesses approach SEO strategies. - [ChatGPT and Ethical AI: Responsible Use of Artificial Intelligence in Digital Marketing](https://cornerstone-digital.com.au/chatgpt-and-ethical-ai-responsible-use-of-artificial-intelligence-in-digital-marketing/) - ChatGPT offers remarkable potential for enhancing digital marketing efforts. Learn how ChatGPT can be leveraged responsibly. - [Navigating the World of Online Reviews: Managing Your Reputation](https://cornerstone-digital.com.au/navigating-the-world-of-online-reviews-managing-your-reputation/) - Online reviews wield tremendous influence over a business's reputation. Learn how to manage them effectively. - [Social Proof: Building Credibility Online](https://cornerstone-digital.com.au/social-proof-building-credibility-online/) - Delve into what social proof is, why it matters, and how businesses can leverage it to build credibility and trust online. - [B2B vs. B2C Marketing: Key Strategies for Success](https://cornerstone-digital.com.au/b2b-vs-b2c-marketing-key-strategies-for-success/) - B2B and B2C marketing, compared and contrasted in this blog post. Learn how to excel in these unique landscapes and craft strategies that deliver results. - [Chatbots: How AI Enhances Customer Engagement](https://cornerstone-digital.com.au/chatbots-how-ai-enhances-customer-engagement/) - Unlock the potential of AI-powered chatbots. Learn how they're transforming the way businesses connect with customers and providing personalised assistance. - [The Intersection of Web Design and SEO: Balancing Aesthetics and Optimisation](https://cornerstone-digital.com.au/the-intersection-of-web-design-and-seo-balancing-aesthetics-and-optimization/) - Web design and search engine optimisation (SEO) play a pivotal role in organic traffic. Let's delve into the connection between web design and SEO. - [Content Pillars and Topic Clusters: Modernising Your SEO Strategy](https://cornerstone-digital.com.au/content-pillars-and-topic-clusters-modernising-your-seo-strategy/) - Focusing on user intent and relevance has become more important than ever. Learn a more comprehensive approach to SEO through content pillars and clusters. - [Cross-Channel Marketing: Creating Campaigns through Integrated Platforms](https://cornerstone-digital.com.au/cross-channel-marketing-creating-campaigns-through-integrated-platforms/) - Elevate your marketing game with cross-channel campaigns. Learn how to harness integrated platforms for a unified customer journey. - [ChatGPT for SEO: How It Can Streamline Your Optimisation Efforts](https://cornerstone-digital.com.au/chatgpt-for-seo-how-it-can-streamline-your-optimisation-efforts/) - Discover the transformative power of ChatGPT in streamlining your SEO workflow. Tap into AI's potential for better results and efficiency. - [Reverse Silo Linking Strategies: Enhancing Website Authority and Relevance](https://cornerstone-digital.com.au/reverse-silo-linking-strategies-enhancing-website-authority-and-relevance/) - Enhance website authority through reverse silo linking. Learn effective strategies to boost relevance and drive SEO success. - [The Power of Content Marketing in SEO: Creating Valuable and Engaging Content](https://cornerstone-digital.com.au/the-power-of-content-marketing-in-seo-creating-valuable-and-engaging-content/) - Discover how content marketing fuels SEO success. Create valuable and engaging content to drive visibility and improve organic rankings. - [The Impact of User Experience (UX) on SEO: Designing for Better Rankings](https://cornerstone-digital.com.au/the-impact-of-user-experience-ux-on-seo-designing-for-better-rankings/) - Maximize your website's SEO potential with user experience (UX) design. Learn actionable strategies for better rankings and a seamless user journey. - [E-commerce SEO: Strategies to Drive Organic Traffic and Increase Sales](https://cornerstone-digital.com.au/e-commerce-seo-strategies-to-drive-organic-traffic-and-increase-sales/) - Increase your online visibility and sales with actionable e-commerce SEO strategies. Drive targeted traffic and optimize your website for success. - [How to Transition from Universal Analytics to GA4: A Step-by-Step Guide](https://cornerstone-digital.com.au/how-to-transition-from-universal-analytics-to-ga4-a-step-by-step-guide/) - Google Analytics 4 (GA4) offers more advanced features and tracks user behaviour more accurately. Learn how to transition from Universal Analytics to GA4. - [The Psychology of Search: Understanding User Intent for Better SEO](https://cornerstone-digital.com.au/the-psychology-of-search-understanding-user-intent-for-better-seo/) - Understanding the psychology behind search is crucial for creating content that meets users’ needs and ultimately improves your search rankings. Learn more. - [Top Five Data Management Tools for Your Business](https://cornerstone-digital.com.au/top-five-data-management-tools-for-your-business/) - Data management tools can help employees keep track of everything they need to do can even boost productivity. Here are the best options on the market. - [Top Five SEO Reporting Tools](https://cornerstone-digital.com.au/top-five-seo-reporting-tools/) - It can be difficult to find which SEO metrics matter most. Learn about five top SEO reporting tools that will help you get started with making smart decisions. - [SEO KPIs vs SEO Goals: What You Need to Know](https://cornerstone-digital.com.au/seo-kpis-vs-seo-goals-what-you-need-to-know/) - Before embarking on your SEO campaign, you need to identify your KPIs and goals. Since these terms are quite similar, it can be hard to know which is which. - [How to Target a Specific Location Through SEO](https://cornerstone-digital.com.au/how-to-target-a-specific-location-through-seo/) - It's no surprise that most people search for local businesses on Google. Learn techniques to target a specific location through SEO. - [2023 SEO Trends You Need to Prepare For](https://cornerstone-digital.com.au/2023-seo-trends-you-need-to-prepare-for/) - When there are new SEO trends or updates announced, it's always prudent to know what they mean for your business. Learn more. - [5 Ways to Maximise the ROI of Your Content Marketing](https://cornerstone-digital.com.au/5-ways-to-maximise-the-roi-of-your-content-marketing/) - Content marketing is one of the best ways to generate leads and conversions for your business. Here are 5 ways to maximise the ROI of your content marketing. - [Data Privacy for Business Owners](https://cornerstone-digital.com.au/data-privacy-for-business-owners/) - Being an online business owner means safeguarding sensitive information that can impact your bottom line if it falls into the wrong hands. Learn more. - [HubSpot vs Wordpress: Everything You Need to Know](https://cornerstone-digital.com.au/hubspot-vs-wordpress-everything-you-need-to-know/) - Both HubSpot and WordPress provide extensive opportunities for you to build your site and grow your business. The real question is, which one is right for you? - [How to Improve Keyword Rankings With Competitor Analysis](https://cornerstone-digital.com.au/how-to-improve-keyword-rankings-with-competitor-analysis/) - If you're not ranking high on Google, people won't be able to find your site. That's why it's so important to understand how your competitors are performing. - [How to Get More Reviews for Your Google Business Profile](https://cornerstone-digital.com.au/how-to-get-more-reviews-for-your-google-business-profile/) - If you want people to learn about your business, they should be able to find reviews by other users. Learn how to get reviews for your Google Business profile. - [How to Make Your Website More Accessible](https://cornerstone-digital.com.au/how-to-make-your-website-more-accessible/) - If you're building a website, you need to take website accessibility into account. Learn how to make your website more accessible—so everyone can use it. - [WordPress vs Wix: Everything You Need to Know](https://cornerstone-digital.com.au/wordpress-vs-wix/) - Are currently choosing between using WordPress and Wix? We'll break down all the details so that you can choose the platform that's best suited for your needs. - [Bot Traffic: Everything You Need to Know and How to Stop It](https://cornerstone-digital.com.au/bot-traffic-everything-you-need-to-know-and-how-to-stop-it/) - Bot traffic is a type of traffic that has been created to perform specific actions on a website. Learn what bots are and how they can affect your website. - [How to Avoid Duplicating Content on Your Website](https://cornerstone-digital.com.au/how-to-avoid-duplicating-content-on-your-website/) - Duplicate content can hurt your rankings in search results. Learn what it is and how you can resolve existing issues on your website. - [5 Ways to Keep Your WordPress Website Safe](https://cornerstone-digital.com.au/5-ways-to-keep-your-wordpress-website-safe/) - Keeping your WordPress website safe is important, especially if it hosts sensitive information. There are many different ways you can protect your site. Learn more. - [How to Optimise Your WordPress Theme for Better Performance](https://cornerstone-digital.com.au/how-to-optimise-your-wordpress-theme-for-better-performance/) - Poorly-configured WordPress themes can wreak havoc on your website and significantly impact your bottom line. Learn how to optimise your theme for better performance. - [5 Best Lead Generation WordPress Plugins](https://cornerstone-digital.com.au/5-best-lead-generation-wordpress-plugins/) - WordPress plugins play a vital role in your lead generation efforts. Find out which ones could have significant impact on your conversion rate. - [3 Ways to Reduce the Bounce Rate on Your WordPress Website](https://cornerstone-digital.com.au/3-ways-to-reduce-the-bounce-rate-on-your-wordpress-website/) - All the effort you put on your website will go to waste if your bounce rate is high. Read on to learn 3 ways to make sure visitors stick around. - [What is WordPress 5.0 and What Does It Mean for Your Website?](https://cornerstone-digital.com.au/what-is-wordpress-5-0-and-what-does-it-mean-for-your-website/) - WordPress 5.0 is changing how we manage our websites. In this post, Cornerstone Digital shares how it will affect you and how to deal with it. - [Tips on Selecting a WordPress theme](https://cornerstone-digital.com.au/tips-on-selecting-a-wordpress-theme/) - There are so many WordPress themes available, selecting one that is right for you can be time consuming. So here are a few tips to get you started. - [8 Wordpress Plugins That Will Keep Visitors Glued to Your Website](https://cornerstone-digital.com.au/8-wordpress-plugins-that-will-keep-visitors-glued-to-your-website/) - There are more than 50,000 Wordpress plugins online. Read on to find out which ones can keep visitors glued to your website. - [Is WordPress the right CMS for your website?](https://cornerstone-digital.com.au/is-wordpress-the-right-cms-for-your-website/) - WordPress started as a free, easy to use, open source blogging platform. It was first released in 2003 and with the help of a community of developers has evolved into a widely used website content management solution. It is regarded as one of the most widely used content management systems on the web - and yes, - [How to Plan a Website in 5 Steps](https://cornerstone-digital.com.au/how-to-plan-a-website-in-5-steps/) - Having a plan for your website is one of the most important parts of the design process. Consider the five key steps involved in website planning. - [SEO for B2B Companies: What You Need to Know](https://cornerstone-digital.com.au/seo-for-b2b-companies-what-you-need-to-know/) - SEO for B2B companies requires a different set of strategies and tactics. Read on to learn SEO strategies for reaching decision-makers in an organisation. - [How to Successfully Relaunch Your Website](https://cornerstone-digital.com.au/how-to-successfully-relaunch-your-website/) - Is it time for a website relaunch? Learn the things you need to remember to successfully relaunch your website. - [Your Guide to Optimising Your Homepage](https://cornerstone-digital.com.au/your-guide-to-optimising-your-homepage/) - Homepages are the first point of contact for most users. Learn how to design and optimise your homepage for search engines to improve its performance. - [Why You Need to Track Your Keyword Rankings](https://cornerstone-digital.com.au/why-you-need-to-track-your-keyword-rankings/) - Keyword rankings are important, because they allow you to measure the progress of your SEO campaign. Learn the reasons why you should be tracking them. - [5 Ways to Improve Your Checkout Conversion Rate](https://cornerstone-digital.com.au/5-ways-to-improve-your-checkout-conversion-rate/) - Checkout conversion rate is one of the best ways to measure your online business's performance. Look at five key ways to improve your checkout conversion rate. - [How to Design a Landing Page That Actually Converts](https://cornerstone-digital.com.au/how-to-design-a-landing-page-that-actually-converts/) - Landing pages are the first step in the sales funnel. Learn how to create a landing page that converts. - [Top SEO KPIs and Metrics You Need to Keep an Eye On](https://cornerstone-digital.com.au/top-seo-kpis-and-metrics-you-need-to-keep-an-eye-on/) - How do you measure the effect of your website on business decision-makers and ultimate customers? Learn which KPIs you need to keep an eye on. - [5 Effective Ways to Improve Your Online Presence in 2022](https://cornerstone-digital.com.au/5-effective-ways-to-improve-your-online-presence-in-2022/) - Many organisations are looking to further improve their online presence. Here are five effective ways to improve your online presence in 2022. - [Why Customers are Leaving Your Ecommerce Store](https://cornerstone-digital.com.au/why-customers-are-leaving-your-ecommerce-store/) - The best way to solve shopping cart abandonment is by analysing what’s causing customers to drop out of the buying process. Learn more. - [Top 3 Local SEO Tools for Increasing Traffic](https://cornerstone-digital.com.au/top-3-local-seo-tools-for-increasing-traffic/) - Many local businesses fail to take advantage of local SEO. Learn about three tools you can leverage to improve local search rankings. - [Your Quick Guide to Marketing on LinkedIn](https://cornerstone-digital.com.au/your-quick-guide-to-marketing-on-linkedin/) - LinkedIn generates more leads than other social media platforms. Read on to learn how to leverage LinkedIn marketing to find more potential clients. - [5 Digital Marketing Trends You Need to Know in 2022](https://cornerstone-digital.com.au/5-digital-marketing-trends-you-need-to-know-in-2022/) - When it comes to digital marketing, staying ahead of the game is crucial. Here are five trends you need to know in 2022. - [What I Learned From Tony Robbins](https://cornerstone-digital.com.au/what-i-learned-from-tony-robbins/) - Find out about the six needs that that Tony Robbins says everybody has and how to use them to generate raving fans. - [What is a Chatbot (And How it Can Improve User Experience)](https://cornerstone-digital.com.au/what-is-a-chatbot-and-how-it-can-improve-user-experience/) - If you do business online, a chatbot is a website essential. Read on to learn what a chatbot is and how it can benefit your business. - [Your Guide to a User-Friendly Website](https://cornerstone-digital.com.au/your-guide-to-a-user-friendly-business-website/) - A user-friendly website improves your search engine rankings and conversion rate. Read on to learn how to make your website more user-friendly. - [5 Excellent Reasons to Redesign Your Website](https://cornerstone-digital.com.au/5-excellent-reasons-to-redesign-your-website/) - A website redesign is one of the most effective things you can do to revitalise your business. Learn 5 excellent reasons why you should redesign your website. - [3 Reasons Why Your Content isn't Ranking in Google (And How to Fix It)](https://cornerstone-digital.com.au/3-reasons-why-your-content-isnt-ranking-in-google-and-how-to-fix-it/) - Are you wondering why your content isn’t ranking in search engine results? Read on to learn 3 reasons why content fails to rank in Google. - [How to Perform a Quick SEO Audit on Your Website](https://cornerstone-digital.com.au/how-to-perform-a-quick-seo-audit-on-your-website/) - An SEO audit ensures your website gets found by both users and search engines. Read on to learn how to conduct one on your own. - [The Business Owner's Guide to Keyword Research for SEO](https://cornerstone-digital.com.au/the-business-owners-guide-to-keyword-research-for-seo/) - Keyword research is crucial for doing business online. Cornerstone Digital teaches you how to do keyword research and lists free tools you can use. Learn more. - [5 SEO Mistakes in Digital Content Production](https://cornerstone-digital.com.au/5-seo-mistakes-in-digital-content-production/) - While you can't avoid SEO while producing digital content, you might be making some mistakes that could affect your search ranking negatively. Learn more. - [3 Link Building Tools That Will Boost Your Search Engine Rankings](https://cornerstone-digital.com.au/3-link-building-tools-that-will-boost-your-search-engine-rankings/) - Link building tools streamline and speed up the link building process. Read on to learn about three tools that will boost your search engine rankings. - [The Link Building Mistakes You Should Avoid at All Costs](https://cornerstone-digital.com.au/the-link-building-mistakes-you-should-avoid-at-all-costs/) - Link building mistakes could impact your search engine rankings and even get you penalised by Google. Read on to learn what they are and how to avoid them. - [Shopify: Your Complete Guide to Starting an eCommerce Store](https://cornerstone-digital.com.au/shopify-your-complete-guide-to-starting-an-ecommerce-store/) - Shopify lets you create an online store with a few clicks, but is it right for you? Read on to find out if it is and how to get started. - [Web Design - The Importance of Visual Weight and Direction](https://cornerstone-digital.com.au/web-design-elements-the-importance-of-visual-weight-and-direction/) - Web design 101: Learn how to attract and direct your customer’s eyes to specific elements on your web page, by understanding visual weight and direction. - [How to Create SEO-Friendly URLs](https://cornerstone-digital.com.au/how-to-create-seo-friendly-urls/) - SEO-friendly URLs are key for search engine optimisation. Learn why you need them and how to set them up. - [How to Use Long Tail Keywords to Drive Traffic to Your Website](https://cornerstone-digital.com.au/how-to-use-long-tail-keywords-to-drive-traffic-to-your-website/) - 70% of search queries are for long tail keywords. Read on to find out what long tail keywords are and how to start using them. - [Web Hosting – Does it Matter?](https://cornerstone-digital.com.au/web-hosting-does-it-matter/) - If conversion optimisation or search engine optimisation is important to your business, then the type of hosting you select for your website can have a big impact. - [5 Advanced SEO Techniques For Better Ranking In 2018 and Beyond](https://cornerstone-digital.com.au/5-advanced-seo-techniques-for-better-ranking-in-2018-and-beyond/) - SEO will help establish your website rankings, increase your traffic, and improve conversion rates. - [Simplifying Your Website Navigation](https://cornerstone-digital.com.au/simplifying-your-website-navigation/) - Simplifying website navigation will improve functionality and result in increased traffic and improved rankings. - [Top 3 Barriers to Sales on your eCommerce Site](https://cornerstone-digital.com.au/top-3-barriers-to-sales-on-your-ecommerce-site/) - Cornerstone, experts in digital eCommerce solutions, shares the top 3 barriers to sales on your eCommerce site. - [Recovering Abandoned Shopping Carts](https://cornerstone-digital.com.au/recovering-abandoned-shopping-carts/) - Do you suffer from abandoned shopping carts? Here are 8 strategies that will help you to recover sales from abandoned carts on your ecommerce website. - [A Great Case Study Makes Love Happen](https://cornerstone-digital.com.au/a-great-case-study-makes-love-happen/) - Love at First Sight Yes, I confess, I’m what you might call a strategic romantic. I’ve made it my business to study the chemistry of “love at first sight”. A compelling endorsement Don’t get me wrong. Of course I want to get my hands on the client’s wallet. I’m in business aren’t I? But tell - [SEO - Past, Present and Future](https://cornerstone-digital.com.au/seo-past-present-and-future/) - We’re reviewing the major SEO developments, what factors are dominant now and predictions for 2017, - [Will a Beautiful Website Increase your ROI?](https://cornerstone-digital.com.au/will-a-beautiful-website-increase-your-roi/) - How much does the visual appeal and usability of your website affect traffic, sales and conversions? A look at recent research and what it means to your ROI. - [Should Businesses Quit Facebook Advertising Over the Cambridge Analytica Scandal?](https://cornerstone-digital.com.au/should-businesses-quit-facebook-advertising-over-the-cambridge-analytica-scandal/) - Brands don't want to stop buying Facebook ads. Zuckerberg has vowed to do more to protect customer data, and with over 95% of brands sticking with Facebook, combined with billions of users who've decided to stay, at least for the time being, your business ad budget will yield results on Facebook. - [Google Analytics – Addressing the [Not Provided] Issue](https://cornerstone-digital.com.au/google-analytics-addressing-the-not-provided-issue/) - How will Google Analytics’ [Not Provided] effect your business and what to do about it. - [5 Tips To Optimise Your Landing Page For Better Conversion](https://cornerstone-digital.com.au/5-tips-to-optimise-your-landing-page-for-better-conversion/) - You can significantly boost your conversion rate by following some simple landing page optimisation tips. - [3 Automation Tools To Supercharge Your Marketing](https://cornerstone-digital.com.au/3-automation-tools-to-supercharge-your-marketing1/) - Digital marketing is vital for generating leads online, but it requires plenty of time. Learn how marketing automation tools can make the entire process more efficient. - [How to Create an Ideal About Page for Your Website](https://cornerstone-digital.com.au/how-to-create-an-ideal-about-page-for-your-website/) - An About page lets you put your best foot forward. It explains who you are and what you do in a manner that encourages potential clients to learn more. Learn how to create one. - [The Difference Between Facebook Ads and Google Ads](https://cornerstone-digital.com.au/the-difference-between-facebook-ads-and-google-ads/) - Google ads and Facebook ads have become the go-to for businesses who want to make more sales. Learn the difference between the two. - [Boosting your SEO with AMP optimised pages](https://cornerstone-digital.com.au/a-guide-for-boosting-your-seo-with-amp-optimised-pages/) - Speed up your mobile site with AMP, Google's open source project to deliver faster mobile websites. Get tips and resources for bringing AMP to your site. - [The 3 Second Test for Your Website](https://cornerstone-digital.com.au/the-3-second-test-for-your-website/) - If someone landed on your website for the first time, how long would it take them to understand what makes you unique? Learn if your website passes the 3-second test. - [How Having a Great Website Can Help Your Business Grow](https://cornerstone-digital.com.au/how-having-a-great-website-can-help-your-business-grow/) - It is now vital for businesses to have a streamlined online presence. Let's look at the ways that having an impressive website can help your business grow. - [Custom Websites vs. Website Templates: Which One is Right for You?](https://cornerstone-digital.com.au/custom-websites-vs-website-templates-which-one-is-right-for-you/) - It can be hard to choose between developing a custom website or purchasing website templates. Learn which one is right for you and your business, - [3 Ways to Promote Your Business Online for Free](https://cornerstone-digital.com.au/3-ways-to-promote-your-business-online-for-free/) - Marketing your business doesn't always have to be expensive. Read on to learn three ways to market your business online for free. - [4-Point Blog Post Checklist for Better Search Engine Rankings](https://cornerstone-digital.com.au/4-point-blog-post-checklist-for-better-search-engine-rankings/) - Content can come in many forms, but blog posts remain the most popular option. Click to see a 4-point checklist for improving a blog post’s rankings. - [Pros and cons of Magento eCommerce](https://cornerstone-digital.com.au/using_magento_for_your_ecommerce_website/) - If you're looking for an eCommerce solution, you wouldn't go too far before coming across Magento. Out of the box, It's a flexible and feature-rich eCommerce solution. There is a license-free version called the Community version and a couple of supported versions with hefty price tags. However, the investment may be worthwhile if your on-line - [Usability: The Key to Great Website Design](https://cornerstone-digital.com.au/usability-the-key-to-great-website-design/) - Web usability is fundamental to the user's experience on your website. Find out why it is the basis for great web design and discover 8 ways to create it. - [5 Web Design Mistakes You Should Avoid in 2021](https://cornerstone-digital.com.au/5-web-design-mistakes-you-should-avoid-in-2021/) - Web design trends are always changing. Learn the common web design mistakes you must avoid in 2021 to captivate the right audience. - [5 Surefire Signs It's Time to Redesign Your Website (And What to Do About It)](https://cornerstone-digital.com.au/5-surefire-signs-its-time-to-redesign-your-website-and-what-to-do-about-it/) - No longer happy with your website? Here are five surefire signs it's time to redesign your website. - [The Difference Between UI and UX Design](https://cornerstone-digital.com.au/the-difference-between-ui-and-ux-design/) - User experience vs user interface design… Which should you focus on? Learn what they entail and how they work together to create an effective site. - [3 Free SEO Tools for More Efficient Keyword Research](https://cornerstone-digital.com.au/3-free-seo-tools-for-more-efficient-keyword-research/) - Keyword research is essential to an effective marketing strategy. Read on to learn about three tools that will make keyword research more efficient. - [3 Free SEO Tools That Will Supercharge Your Google Search Rankings](https://cornerstone-digital.com.au/3-free-seo-tools-that-will-supercharge-your-google-search-rankings/) - When doing business online, rising in search engine rankings is your top priority. Read on to learn about 3 free SEO tools that will supercharge your rankings. - [Why You Need a Strategy for Your Content Marketing](https://cornerstone-digital.com.au/why-you-need-a-strategy-for-your-content-marketing/) - One of the most effective ways of getting your content in front of your audience is content marketing. Learn what it is and how it can drive results for your business. - [Why You Should Have an SSL Certificate on Your Website](https://cornerstone-digital.com.au/why-you-should-have-an-ssl-certificate-on-your-website/) - An SSL certificate is a data file used to make the connection between your website and a web browser secure. Learn why your website needs it. - [Top 5 Brand Monitoring Tools (And Why They're Important)](https://cornerstone-digital.com.au/top-5-brand-monitoring-tools-and-why-theyre-important/) - Brand monitoring tools allow you to track online conversations about your company and your products and services. Learn which ones could work for you. - [Conversion Rate Optimisation Best Practices Anyone Can Implement](https://cornerstone-digital.com.au/conversion-rate-optimisation-best-practices-business-owners-should-know/) - In this blog post, Cornerstone Digital discusses several conversion rate optimisation best practices business owners should know. Read on to learn more. - [5 Marketing Trends That Are Coming Back](https://cornerstone-digital.com.au/5-marketing-trends-that-are-coming-back/) - Digital marketing is now becoming overpopulated with content. Cornerstone Digital shares other strategies to help you diversify your marketing. - [5 Features Every Website Must Have](https://cornerstone-digital.com.au/5-features-every-website-must-have/) - Certain website features are necessary for improving your conversion rate and search engine rankings. Learn what these features are. - [User Experience Designs Tips for Creating a Great Ecommerce Website](https://cornerstone-digital.com.au/user-experience-designs-tips-for-creating-a-great-ecommerce-website/) - Providing a positive user experience is necessary for a successful eCommerce website. Learn UX design tips that will make it easier for users to find what they're looking for. - [6 Tips to Avoid Overwhelming Visitors](https://cornerstone-digital.com.au/6-tips-to-avoid-overwhelming-visitors/) - Is your web design overwhelming your customers and turning them away? Well, here are 6 tips to avoid cognitive overload and instead, engage and inspire your customers. - [3 Ways to Earn High-Quality Backlinks (And Why They're Important)](https://cornerstone-digital.com.au/3-ways-to-earn-high-quality-backlinks-and-why-theyre-important/) - Backlinks are crucial for higher search engine rankings. Read on to learn what they are and how you can earn them. - [How to Increase Your Website’s Domain Authority](https://cornerstone-digital.com.au/how-to-increase-your-websites-domain-authority/) - Domain Authority is a factor that helps determine how your website will rank in search engines. Having high domain authority increases search results. - [How to Write Product Descriptions That Attract Users and Search Engines](https://cornerstone-digital.com.au/how-to-write-product-descriptions-that-attract-users-and-search-engines/) - A product description is the copy that describes your product to people and how it can benefit them. Learn how to write one that attracts users and search engines. - [5 Reasons Why Google My Business Reviews are Important](https://cornerstone-digital.com.au/5-reasons-why-google-my-business-reviews-are-important/) - Before deciding to purchase a product, most people often turn to reviews both online and offline. Learn 5 reasons why reviews are important. - [How to Keep Your Website Fresh](https://cornerstone-digital.com.au/how-to-keep-your-website-fresh/) - To avoid getting left behind, you need to make sure your website is ready to help you meet your business goals for 2021. Learn how to keep your website fresh. - [3 WordPress Tips and Tricks for Better Blogging](https://cornerstone-digital.com.au/3-wordpress-tips-and-tricks-for-better-blogging-in-2020/) - Learn three WordPress features you may have been previously unaware of. These features can make your blogging process more efficient, saving you time and other resources. - [How to Reduce Your Bounce Rate and Improve Conversions](https://cornerstone-digital.com.au/how-to-reduce-your-bounce-rate-and-improve-conversions/) - The more users leave your website before viewing another page, the fewer chances you have to convince them to do business with you. Learn how to lower your conversion rate. - [Your Essential Website Checklist for 2021](https://cornerstone-digital.com.au/your-essential-website-checklist-for-2021/) - Your website represents your business in the digital space. Learn how to get it ready for the new year. - [Your Weekly, Monthly and Yearly Website Maintenance Checklist [2020]](https://cornerstone-digital.com.au/your-weekly-monthly-and-yearly-website-maintenance-checklist/) - Find out how you can continue to maintain your website like a well-oiled machine. Read on for weekly, monthly and yearly website maintenance checklists. - [How to Measure Your Website’s Success [2020]](https://cornerstone-digital.com.au/how-to-measure-your-websites-success/) - Measuring the success of your website is important to your ROI. So here are a number of website metrics, which together can help you improve your marketing campaign. - [Browser Cookies: How to Make Sure Your Business Website is Cookie Compliant [2020]](https://cornerstone-digital.com.au/browser-cookies-how-to-make-sure-your-business-website-is-cookie-compliant/) - Is your business website complying with the EU's cookie law? Read on to find out how to get started. - [How to Use Facebook Messenger Chatbots for Customer Support and Lead Generation](https://cornerstone-digital.com.au/how-to-use-facebook-messenger-chatbots-for-customer-support-and-lead-generation/) - Chatbots are the future of customer support. Combined with Facebook, the most popular social media platform in the world, they can do wonders for your business. Learn more. - [How to Get Blog Ideas from Amazon Book Reviews](https://cornerstone-digital.com.au/how-to-get-blog-ideas-from-amazon-book-reviews/) - If you write blog posts on a regular basis, you could quickly run out of ideas. Learn how to find blog posts ideas from Amazon book reviews. - [3 Ways to Improve Your Website's User Experience](https://cornerstone-digital.com.au/3-ways-to-improve-your-websites-user-experience/) - Your website sets the tone for how users view your business. Learn three effective ways of improving your website’s user experience. - [3 Important SEO Ranking Factors You Need to Understand](https://cornerstone-digital.com.au/3-important-seo-ranking-factors-you-need-to-understand/) - To get the best results from your SEO efforts, you need to understand 3 ranking factors. Learn about these factors along with strategies you can implement. - [What You Need to Know About Website Structure for Better SEO](https://cornerstone-digital.com.au/what-you-need-to-know-about-website-structure-for-better-seo/) - Your website needs to be divided into sections to make it easier to understand. Learn how to create a website structure for users and search engines. - [A 3-Point SEO Checklist for Your Ecommerce Site](https://cornerstone-digital.com.au/a-3-point-seo-checklist-for-your-ecommerce-site/) - Ecommerce SEO can feel like an uphill struggle, so we created a three-point checklist that can be the foundation of your SEO strategy. Learn more. - [Core Web Vitals: What You Need to Know About Google's Next Ranking Factor](https://cornerstone-digital.com.au/core-web-vitals-what-you-need-to-know-about-googles-next-ranking-factor/) - Google wants to provide users with accurate information as smoothly as possible which is why it will soon roll out Core Web Vitals. Learn what it is along with the separate metrics it’s composed of. - [3 Ways to Optimise Your Website for Mobile Search in 2020](https://cornerstone-digital.com.au/3-ways-to-optimise-your-website-for-mobile-search-in-2020/) - According to a recent survey, 50.6% of all Internet traffic comes from mobile phones, surpassing traffic from laptops and tablets. Learn 3 ways to optimise your website for mobile search. - [6 Content Marketing Tools You Need](https://cornerstone-digital.com.au/6-content-marketing-tools-you-need/) - Each step of the content creation process requires a different set of skills and tools. Read on to learn about 6 content marketing tools you need. - [3 Important Tips for Improving Organic Traffic](https://cornerstone-digital.com.au/3-important-tips-for-improving-organic-traffic/) - If you increase your organic traffic, you’ll lead more potential customers to your website. Learn five important tips for improving organic traffic. - [12 Website Optimisation Tools for Better Rankings](https://cornerstone-digital.com.au/12-website-optimisation-tools-for-better-rankings/) - Having a fully optimised website is necessary for better digital marketing results. Learn about twelve optimisation tools and how you can start using them. - [10 SEO Fixes You Can Implement for Better Search Engine Rankings](https://cornerstone-digital.com.au/10-seo-fixes-you-can-implement-for-better-search-engine-rankings/) - Learn ten SEO fixes you can implement for better rankings. These fixes may need to be done weekly, monthly, or yearly depending on your digital marketing goals. - [Product Page SEO: 11 Effective Tips for Better Sales](https://cornerstone-digital.com.au/product-page-seo-11-effective-tips-for-better-sales/) - Improving product page SEO is vital if you want to make more sales online. Learn 11 product page SEO tips you can implement for better sales. - [3 SEO Myths You Shouldn't Believe in 2020](https://cornerstone-digital.com.au/3-seo-myths-you-shouldnt-believe-in-2020/) - It’s hard to separate from SEO myths from the actual truth. Learn about the most common SEO myths and what you should be doing instead. - [Drupal CMS – What is it and What is it Good For?](https://cornerstone-digital.com.au/drupal-cms-what-is-it-and-what-is-it-good-for/) - Cornerstone, experts in digital solutions, explain the pros and cons of using Drupal – a robust and highly flexible CMS - [3 Easy SEO Tasks to Tick Off Your To-Do List](https://cornerstone-digital.com.au/3-easy-seo-tasks-to-tick-off-your-to-do-list/) - Getting started without expert help may sound daunting, but there are certain tasks you can accomplish if you have five to ten minutes to spare. Learn more. - [How to Recover Lost Organic Traffic](https://cornerstone-digital.com.au/how-to-recover-lost-organic-traffic/) - Getting higher organic traffic could mean higher sales and improved brand awareness. Learn why you could be losing organic traffic and how you can recover. - [3 Reasons Why Your Business Needs SEO](https://cornerstone-digital.com.au/3-reasons-why-your-business-needs-seo/) - In today’s landscape, more and more businesses are scrambling to build their online presence. Learn how to make SEO a top priority. - [How to Make Your WordPress Website More Secure](https://cornerstone-digital.com.au/how-to-make-your-wordpress-website-more-secure/) - If users don't feel confident giving you information, you’ll fail to find online success. Read on to learn how to make your WordPress website more secure. - [3 Tips for Increasing Social Media Engagement](https://cornerstone-digital.com.au/3-tips-for-increasing-social-media-engagement/) - Platforms may come and go, but it's clear that social media marketing is here to say. Learn three tips that will help boost social media engagement. - [3 Free Ways to Drive Traffic to Your Website](https://cornerstone-digital.com.au/3-free-ways-to-drive-traffic-to-your-website/) - Driving more traffic to your website could improve your search engine rankings and boost sales. Learn three free ways to drive more traffic to your website. - [The Beginner's Quick Guide to Google Tag Manager](https://cornerstone-digital.com.au/the-beginners-quick-guide-to-google-tag-manager/) - Google Tag Manager is a free tool that helps you keep track of your website's performance. Learn more about Google Tag Manager and how you can start using it. - [Why Investing in a Custom Website is Worth It](https://cornerstone-digital.com.au/why-investing-in-a-custom-website-is-worth-it/) - Investing in a custom website could yield several long-term benefits. Learn the benefits of investing in a custom website. - [Digital Marketing in the Time of Coronavirus COVID-19](https://cornerstone-digital.com.au/digital-marketing-in-the-time-of-coronavirus-covid-19/) - The entire world has been hit by the Coronavirus. As a business owner, what can you do during this time of uncertainty? Learn how and if you can continue marketing online. - [3 Free Google Chrome Extensions for Better SEO](https://cornerstone-digital.com.au/3-free-google-chrome-extensions-for-better-seo/) - You need to use the tools at your disposal to make the SEO process more efficient. Learn about 3 Google Chrome extensions that you can use for better SEO. - [3 Digital Marketing Automation Tools](https://cornerstone-digital.com.au/3-digital-marketing-automation-tools/) - Successful digital marketing in 2020 is no easy feat. Learn about three automation tools and how you can incorporate them into your digital marketing strategy. - [Shopify SEO 2020: How to Optimise Your Ecommerce Store for Better Rankings](https://cornerstone-digital.com.au/shopify-seo-2020-how-to-optimise-your-ecommerce-store-for-better-rankings/) - Do you want to improve your Shopify store’s SEO rankings? Learn how to optimise your Shopify eCommerce store for better search engine rankings. - [Top 3 Ecommerce Trends for 2020](https://cornerstone-digital.com.au/top-3-ecommerce-trends-for-2020/) - A recent study showed that eCommerce garnered more than 2 trillion in sales in 2018. Read on to learn eCommerce trends for 2020 to stay ahead of the competition. - [Ecommerce SEO: How to Start Doing Keyword Research](https://cornerstone-digital.com.au/ecommerce-seo-how-to-start-doing-keyword-research/) - 94% of people go to a search engine as soon as they go online. Read on to learn keyword research tips that will drive more customers to your eCommerce site. - [The Rules for Creating a Google AdWords Campaign](https://cornerstone-digital.com.au/the-rules-for-creating-a-google-adwords-campaign/) - If you’d like to generate leads quickly, Google Ads might be the answer. Learn the rules you need to create a Google AdWords campaign that gets results. - [Google's E-A-T Algorithm Update (And Why it's Important to You)](https://cornerstone-digital.com.au/googles-e-a-t-algorithm-update-and-why-its-important-to-you/) - Google's E-A-T algorithm update ensures users get accurate information. Read on to learn how to establish your authority online and climb up Google search rankings. - [SEO vs PPC: Everything a Beginner Should Know](https://cornerstone-digital.com.au/seo-vs-ppc-everything-a-beginner-should-know/) - If you do business online, you've most likely heard of SEO and PPC. In this blog post, you'll learn what SEO and PPC are and how they’re different. - [3 SEO Trends You Should Know in 2020](https://cornerstone-digital.com.au/3-seo-trends-you-should-know-in-2020/) - SEO is one of the most dynamic elements of digital marketing. Read on to learn about 3 SEO trends you should know in 2020. - [Introducing Ascent Services' New Website](https://cornerstone-digital.com.au/introducing-ascent-services-new-website/) - Ascent Services is Australia’s emerging healthcare solutions provider. Read on to learn how Cornerstone Digital created their website. - [Your Guide to Conversational Marketing](https://cornerstone-digital.com.au/your-guide-to-conversational-marketing/) - Conversational marketing is a more personalised approach to interacting with customers online. Read on to learn how to get started. - [Digital Marketing Trends You Should Know for 2020](https://cornerstone-digital.com.au/digital-marketing-trends-you-should-know-for-2020/) - Digital marketing is ever-changing. Learn digital marketing trends that will be relevant in 2020. - [3 Conversion Rate Optimisation Hacks You Can Use ASAP](https://cornerstone-digital.com.au/3-conversion-rate-optimisation-hacks-you-can-use-asap/) - Driving plenty of traffic to your website doesn’t guarantee increased sales. Learn three CRO hacks you can start using right away. - [How to Tweak Your WordPress Website for Better Conversion Rates](https://cornerstone-digital.com.au/how-to-tweak-your-wordpress-website-for-better-conversion-rates/) - As your online headquarters, your WordPress website should be optimised for maximum conversion. Learn how to tweak your website for better conversion rates. - [Conversion Rate Optimisation Strategies for Better Content Marketing](https://cornerstone-digital.com.au/conversion-rate-optimisation-strategies-for-better-content-marketing/) - Conversion Rate Optimisation (CRO) and content marketing need to work together. Learn three CRO strategies you can use for content marketing. - [3 Ways to Make Your WordPress Website More Credible](https://cornerstone-digital.com.au/3-ways-to-make-your-wordpress-website-more-credible/) - Once visitors land on your website, they need to see signals that they will not regret working with you. Learn how to make your WordPress website more credible. - [Introducing HosPortal's New Website](https://cornerstone-digital.com.au/introducing-hosportals-new-website/) - HosPortal is an Australian software company that helps healthcare professionals provide better patient care. Read on to learn how Cornerstone Digital created their website. - [Introducing The Sultana Bran Hockey One League's New Website](https://cornerstone-digital.com.au/introducing-hockey-ones-new-website/) - The Sultana Bran Hockey One League is Australia's emerging national hockey league. Read on to learn how Cornerstone Digital created their website. - [Everything You Should Know About Link Building Before 2020](https://cornerstone-digital.com.au/everything-you-should-know-about-link-building-before-2020/) - Link building is a major factor that can give your search engine rankings a boost. Read on to learn everything you need to know about link building before 2020. - [3 Easy Ways to Build Links Without New Content](https://cornerstone-digital.com.au/3-easy-ways-to-build-links-without-new-content/) - What if you could gain more links and focus on content quality instead of quantity? Read on to learn three link building strategies that don't require new content. - [3 Link Building Strategies That Are Still Relevant in 2019](https://cornerstone-digital.com.au/3-link-building-strategies-that-are-still-relevant-in-2019/) - You need both link building and keyword research for better search engine rankings. Read on to learn 3 link building strategies you can implement right away. - [I like it – what is it?](https://cornerstone-digital.com.au/i-like-it-what-is-it/) - A memorable brand sets you apart from your competitors. Read on to learn how to create a brand personality and narrative that magnetises potential clients. - [What You Need to Know About the Google June 2019 Core Update](https://cornerstone-digital.com.au/what-you-need-to-know-about-the-google-june-2019-core-update/) - What do you need to know about the Google June 2019 Core Update? Read on to learn what it is and how to deal with it. - [How to Create a Content Calendar That Attracts People and Search Engines](https://cornerstone-digital.com.au/how-to-create-a-content-calendar-that-attracts-people-and-search-engines/) - A content calendar keeps you organised and consistent. Read on to learn how to create an effective content calendar. - [3 Ways to Speed Up Your Mobile Website for Better SEO](https://cornerstone-digital.com.au/3-ways-to-speed-up-your-mobile-website-for-better-seo/) - Mobile website speed is now a major ranking factor in search engine results. Read on to learn 3 ways to speed up your mobile website for better SEO. - [How to Write and Design an Effective Call-to-Action](https://cornerstone-digital.com.au/how-to-write-and-design-an-effective-call-to-action/) - A well-crafted call to action should be convincing, straightforward and eye-catching. Read on to learn how to create a call to action that gets results. - [How to Get Found in Google Image Search Results](https://cornerstone-digital.com.au/how-to-get-found-in-google-image-search-results/) - Image search results could be an excellent source of traffic and leads. Read on to learn how to optimise your images. - [Introducing MagTek's New Website](https://cornerstone-digital.com.au/introducing-magteks-new-website/) - MagTek is a world leader in electronic technology. Read on to learn how Cornerstone Digital rebuilt their website. - [Introducing Transocean's New Website](https://cornerstone-digital.com.au/introducing-transoceans-new-website/) - Transocean is an expert in providing capital and strategic solutions to business owners. Read on to learn how Cornerstone Digital rebuilt their website. - [The Best Way to Create an Effective Landing Page](https://cornerstone-digital.com.au/the-best-way-to-create-an-effective-landing-page/) - A landing page is often the page first-time visitors see after clicking a link. Read on to learn how to achieve your goal by creating an effective landing page. - [3 Website Improvements That Will Increase Your Conversion Rate](https://cornerstone-digital.com.au/3-tips-for-creating-an-effective-business-website/) - An effective website boosts SEO and improves your conversion rate. Cornerstone Digital discusses 3 website improvements that will help generate more leads. - [Your Guide to Creating 10x Content](https://cornerstone-digital.com.au/your-guide-to-creating-10x-content/) - Creating good content is no longer enough to get found online. Read on to learn how to create 10x content that appeals to both users and search engines. - [How to Improve Your Rankings with SEO Copywriting](https://cornerstone-digital.com.au/how-to-improve-your-rankings-with-seo-copywriting/) - SEO copywriting generates leads and increases revenue for businesses. Read on to learn how to write excellent content for people and search engines. - [Your Quick Guide to Content Marketing](https://cornerstone-digital.com.au/your-quick-guide-to-content-marketing/) - Content marketing generates three times more leads than Facebook or Twitter. Read on to learn how to get started. - [An Easy Guide to WordPress Website Security](https://cornerstone-digital.com.au/an-easy-guide-to-wordpress-website-security/) - Data security is vital for earning your customer's trust in the online world. Read on to learn actionable steps for keeping your WordPress website secure. - [Web Development Trends You Should Know in 2019](https://cornerstone-digital.com.au/web-development-trends-you-should-know-in-2019/) - Knowing the latest web development trends is a must for doing business online. Read on to learn about web development trends that can boost your business. - [The Business Owner's Quick Guide to Email Marketing](https://cornerstone-digital.com.au/the-business-owners-quick-guide-to-email-marketing/) - Email marketing can be a complete game changer for your business. Read on to learn how you can get started in email marketing. - [Blogging Isn't Dead and Your Business Needs It (Even in 2019)](https://cornerstone-digital.com.au/blogging-isnt-dead-and-your-business-needs-it-even-in-2019/) - The numbers show blogging is far from dead. Done properly, it can do wonders for your business. Read on to find out how to leverage blogging in 2019. - [Your Quick Guide to WordPress 5.0's Gutenberg Editor](https://cornerstone-digital.com.au/your-quick-guide-to-wordpress-5-0s-gutenberg-editor/) - WordPress 5.0's new Gutenberg editor may take some getting used to. Cornerstone Digital shares a quick guide that'll make using it easier. - [3 SEO Trends You Need to Know for Better Conversion in 2019](https://cornerstone-digital.com.au/3-seo-trends-you-need-to-know-for-better-conversion-in-2019/) - If you're busy, you don’t have time to learn every SEO trend that comes along. Cornerstone Digital shares some 2019 SEO trends you can use right away. - [The Business Owner’s Guide to On-Page SEO](https://cornerstone-digital.com.au/the-business-owners-guide-to-on-page-seo/) - On-page SEO is the easiest way for busy business owners to get found in search engine results. Read on to learn quick tweaks you can make to your web pages. - [Is Your Website Ready to Take Over 2019?](https://cornerstone-digital.com.au/is-your-website-ready-to-take-over-2019/) - Make sure your website is ready to welcome new customers in 2019. Cornerstone Digital shares actionable steps for getting your website in shape. - [3 Ways to Find More Customers With Local SEO](https://cornerstone-digital.com.au/3-ways-to-find-more-customers-with-local-seo/) - Local SEO can be a game-changer for reaching more customers in a specific area. Read on to learn actionable steps for launching your local SEO campaign. - [4 Google Chrome Extensions That Will Boost Your SEO](https://cornerstone-digital.com.au/4-google-chrome-extensions-that-will-boost-your-seo/) - If you use Google Chrome, you have access to extensions--powerful tools that perform a specific function. Read on to learn how they can boost your SEO. - [5 Common Mistakes Driving Visitors Away from Your Website](https://cornerstone-digital.com.au/5-common-mistakes-driving-visitors-away-from-your-website/) - Without your knowledge, you might be driving visitors away with these common website mistakes. Learn what these mistakes are and how you can avoid them. - [Get Your SEO Campaign Off to the Right Start with These Free Tools](https://cornerstone-digital.com.au/get-your-seo-campaign-off-to-the-right-start-with-these-free-tools/) - Crafting an effective SEO campaign can be difficult, especially if you're short on time. Read on to learn quick steps you can implement right away. - [Content Management Systems: What They Are and Which One is Best for Your Website](https://cornerstone-digital.com.au/content-management-systems-what-they-are-and-which-one-is-best-for-your-website/) - What's the difference between Wordpress, Joomla and Drupal? Read on to learn which Content Management System fits your website best. - [Duplicate Content: An Eye-Opening Look at How It Might Be Hurting Your Website's Search Ranking](https://cornerstone-digital.com.au/duplicate-content-an-eye-opening-look-at-how-it-might-be-hurting-your-websites-search-ranking/) - You rarely hear about how damaging duplicate content can be, especially if you're not aware you're already doing it. Read on to learn what you can do about it. - [SEO Tactics to Avoid So You Don't Get Thrown in Google Jail](https://cornerstone-digital.com.au/seo-tactics-to-avoid-so-you-dont-get-thrown-in-google-jail/) - Shady SEO tactics could get you thrown in Google jail. Cornerstone Digital shares which ones you need to stay away from and what you can do instead. - [Why You Should Care About Voice Search in 2018](https://cornerstone-digital.com.au/why-you-should-care-about-voice-search-in-2018/) - Voice search is changing the future of SEO. Is your business prepared for it? Read on to learn how to get found with voice search. - [Flat Design or Material Design? How to Choose Which Will Fit Your Website Best](https://cornerstone-digital.com.au/flat-design-or-material-design-how-to-choose-which-will-fit-your-website-best/) - Flat design and material design can help your brand and conversion rate. Read on to learn which will be better for your website. - [The Easy Guide to Internal Links (And How They Can Help Your Website)](https://cornerstone-digital.com.au/the-easy-guide-to-internal-links-and-how-they-can-help-your-website/) - Internal links should be an important part of your search engine optimisation strategy. Read on to learn why along with action steps you can take right away. - [Digital Year in Review](https://cornerstone-digital.com.au/digital-year-in-review/) - At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped - [Facebook Advertising - What It Offers](https://cornerstone-digital.com.au/facebook-advertising/) - Facebook is the largest social network in the world. It's helped over a billion people connect to each other, communities and businesses. It's a great way to see what's happening with your connections and one of the best ways to kill time, whether it be a few minutes or a few hours. With so many - [Creating Great Website Copy](https://cornerstone-digital.com.au/creating-great-website-copy/) - Ever wondered what makes good website copy? Copy that engages, connects and converts visitors into customers. We've packed this post with time-tested advice and the latest strategies for the online world. Read more now. - [8 Optimisation Tips for the Mobile Web](https://cornerstone-digital.com.au/8-optimisation-tips-for-the-mobile-web/) - The majority of website traffic comes from mobile devices and Google is moving to a mobile-first index. Here are 8 optimisation tips to get your mobile site on top of the mobile wave. Click to read more. - [Get Your Website Ready for Google's Speed Update](https://cornerstone-digital.com.au/get-your-website-ready-for-googles-speed-update/) - Google's Speed Update made page speed a major ranking factor in mobile search results. Learn how this will affect your website and what to do about it. - [The 7 Worst Facebook Marketing Mistakes You Want to Avoid](https://cornerstone-digital.com.au/the-7-worst-facebook-marketing-mistakes-you-want-to-avoid/) - Facebook gives businesses access to billions of users, but so many people get it wrong. Here are the 7 worst Facebook marketing mistakes you want to avoid. - [What is GDPR and what does it mean for Australian businesses?](https://cornerstone-digital.com.au/what-is-gdpr-and-what-does-it-mean-for-australian-businesses/) - The General Data Protections Regulation is a ruling designed to protect the data of users in the European Union. At first you might not think that this will have any affect on Australian businesses, but in light of the Facebook debacle and other instances of national and international data breaches, you would be wrong. - [Google Analytics Attribution Models - What You Should Know](https://cornerstone-digital.com.au/google-analytics-attribution-models-who-needs-them/) - Learn what attribution models are and why they are important in understanding the marketing channels that are providing you with the greatest returns. You could be shooting yourself in the foot if you don't understand this. - [The Convergence of Websites and Apps](https://cornerstone-digital.com.au/the-convergence-of-websites-and-apps/) - Progressive web apps, or PWA's as, are Javascript-heavy websites that act and function like native apps. They allow the user to add it to their phone screen as an app icon, provide full-screen display, don't require a URL bar, allow for push notifications and work offline. Find out more about PWA's. - [Web Trends - 2018 and Beyond](https://cornerstone-digital.com.au/web-trends-2018-and-beyond/) - In my Digital Year in Review, I identified that the major trend underpinning the biggest developments in web was mobile. It drove changes in the way we design, develop, manage and promoted websites throughout 2017. Mobile will continue to influence the year ahead and beyond, but what other technological trends will come of age in - [LinkedIn - The Ad Network So Many People Overlook](https://cornerstone-digital.com.au/linkedin-the-ad-network-so-many-people-overlook/) - LinkedIn has been the quiet achiever of social networks. It doesn’t get the attention that Facebook, Twitter, or Instagram gets so we take a look at some of the most common questions asked about its advertising platform. - [5 Tools That Will Make Your Life Easier](https://cornerstone-digital.com.au/5-tools-that-will-make-your-life-easier/) - Whether you are communicating with your website developer, employees, clients or other businesses – here are 5 online tools that can make your life easier. - [Logo Design Using A.I.](https://cornerstone-digital.com.au/logo-design-using-a-i/) - Read about one of the many ways artificial intelligence is changing our online world. A cost effective and great way to design a logo and get your brand assets. - [Chrome to Signal Insecure Forms](https://cornerstone-digital.com.au/chrome-to-signal-insecure-forms/) - Don't get caught off guard by this roll-out of Google Chrome. It could result in lower conversions for you if you don't address it. - [Brain.fm - Playing Mind Control](https://cornerstone-digital.com.au/brain-fm/) - Read more about this mind controlling tool that uses artificial intelligence and music to help you get your mind into the state you want. - [Google Optimize - The Optimisation Tool to Kill Other Optimisation Tools?](https://cornerstone-digital.com.au/google-optimize/) - An evaluation of Google Optimize and how it stacks up against other solutions as a conversion optimisation tool and whether its right for you. - [The Art of Automating Growth via Sales Funnels](https://cornerstone-digital.com.au/the-art-of-automating-growth-via-sales-funnels/) - Make sure you cover off all the essential steps in your sales funnel if you want to automate and maximise growth. - [Selling "Improvement" and How It Hurts You](https://cornerstone-digital.com.au/selling-improvement-and-how-it-hurts-you/) - Do you position your solution as an improvement offer? If so, you are likely making it much more difficult for yourself in convincing people to buy from you. - [The One Thing Every Website Should Have](https://cornerstone-digital.com.au/lead-magnets/) - The truth is that most visitors that come to your website are not ready to buy from you. So if the only "conversion" goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to - [Super Easy Photo Editing](https://cornerstone-digital.com.au/super-easy-photo-editing/) - One of the most frequently used tools I've discovered not too long ago is PicMonkey - an online photo editor that I use to resize, crop and change images. Best of all, it's FREE! Why do I use PicMonkey instead of other tools like Canva? It's mainly because it's super easy to use and doesn't - [10 Free Stock Image Sites](https://cornerstone-digital.com.au/10-free-stock-image-sites/) - Never pay for stock images again if you use the following list of sites to source your images! - [When and How to Use Sliders](https://cornerstone-digital.com.au/carousels-sliders-rotators-when-and-how-to-use-them/) - Carousels, sliders or rotators are quickly falling out of favour. However, they can still improve engagement and conversions. Learn how - [CRO vs SEO – Do They Hurt Each Other?](https://cornerstone-digital.com.au/cro-vs-seo-do-they-hurt-each-other-2/) - Can you perform CRO on a highly ranking page and not lose rankings? Can you perform SEO on a highly converting page and not lose conversions? - [What is HTTP/2 and How Will This Affect Your Business?](https://cornerstone-digital.com.au/what-is-http2-and-how-will-this-affect-your-business/) - HTTP has been around since the beginning of the internet, what is it and how will the introduction of HTTP/2 affect your business website? - [How Being Mobile Friendly Can Help Your Rankings in the Search Engines](https://cornerstone-digital.com.au/how-being-mobile-friendly-can-help-your-rankings-in-the-search-engines/) - From April 21st 2015, due to Google’s new update, if your web pages are not mobile-friendly, you may lose rankings in the search engines – how can you fix this? - [Windows 10: The Birth of a New Browser](https://cornerstone-digital.com.au/windows-10-the-birth-of-a-new-browser/) - Did you know that Windows 10 is just around the corner? What does this mean to you and your business and what’s all the hype about anyway? - [Conversion Optimisation or Website Redesigns – Which is Better?](https://cornerstone-digital.com.au/conversion-optimisation-or-website-redesigns-which-is-better/) - Don’t waste your time and money on a radical new website design when conversion optimisation techniques might be the solution to your problem. - [The Problems with Thin or Duplicate Content on eCommerce Websites](https://cornerstone-digital.com.au/the-problems-with-thin-or-duplicate-content-on-ecommerce-websites/) - eCommerce websites frequently suffer from thin and duplicated content and it is vital that you fix these problems or lose traffic and rankings in the serps. - [SEO Experiment: Do Queries and Clicks Influence Rankings](https://cornerstone-digital.com.au/do-queries-and-clicks-influence-rankings/) - SEO is a major factor in any good marketing strategy, but can driving tweets to the serps and increasing queries and clicks really increase your rankings? - [Do You Need a Developer as Well as a Designer?](https://cornerstone-digital.com.au/do-you-need-a-developer-as-well-as-a-designer/) - Do you need a developer or a designer for your website? Well, there are distinct advantages to including both in the design process. - [No design skills? No problem! Introducing Canva.](https://cornerstone-digital.com.au/no-design-skills-no-problem-introducing-canva/) - Introducing Canva, a super simple and FREE graphics tool that allows you to design email headers, covers, post images, brochures, cards and more. Check it out! - [A New Approach to Calls-to-Action](https://cornerstone-digital.com.au/a-new-approach-to-calls-to-action/) - There is a lot of hype around call-to-actions and conversion optimisation, maybe a better strategy is to think of the customer’s needs first. - [Super Charge your Website Conversions](https://cornerstone-digital.com.au/super-charge-your-website-conversions/) - Conversion optimisation is essential to your bottom line, so here are 4 proven techniques that will super charge your conversions and help you outdo the competition. - [6 Reasons for Conversion Optimisation](https://cornerstone-digital.com.au/6-reasons-for-conversion-optimisation/) - If you want to increase profits for your business and beat the competition, here are 6 reasons why conversion optimisation should be at the top of your priority list. - [Banner Blindness – How to Overcome It](https://cornerstone-digital.com.au/banner-blindness-how-to-overcome-it/) - Banner blindness could be losing you money on your website, here are three ways to counter this problem and encourage your visitors to pay attention. - [13 Ways to Avoid Cart Abandonment](https://cornerstone-digital.com.au/13-ways-to-avoid-cart-abandonment/) - Tips from Cornerstone’s ecommerce consultants: Reduce lost sales due to abandoned shopping carts with these 13 easy to implement strategies you can do today. - [Making the Most of Error Pages](https://cornerstone-digital.com.au/making-the-most-of-error-pages/) - Landing on a plain and boring 404 error page is frustrating, so engage these lost visitors and turn them into paying customers with these handy tips. - [Getting Better Answers from Your Forms](https://cornerstone-digital.com.au/getting-better-answers-from-your-forms/) - If you want to increase conversions and sales on your website, consider scrapping pre-filled selection boxes and asking open text field questions instead. - [Surveying for Online Gold](https://cornerstone-digital.com.au/surveying-for-online-gold/) - Take advantage of these 3 popular survey and feedback tools to increase engagement, conversions and sales on your website. - [Google’s Pigeon – Updating Local Search Results](https://cornerstone-digital.com.au/googles-pigeon-updating-local-search-results/) - The effects of Google’s Pigeon Update has had conflicting implications for local SEO. Here are a few tips from Cornerstone on how to address this update. - [The End of Google Authorship](https://cornerstone-digital.com.au/the-end-of-google-authorship/) - The landscape of search engine optimisation (SEO) is constantly changing and now Google has announced the end of Google Authorship. - [The Content Marketing Buzz](https://cornerstone-digital.com.au/the-content-marketing-buzz/) - Content marketing is the latest SEO tactic but it may not be the best strategy for you. Find out when it is right to do content marketing. - [Hooray! No More Old Versions of Internet Explorer!](https://cornerstone-digital.com.au/hooray-no-more-old-versions-of-internet-explorer/) - Most web developers find Microsoft’s Internet Explorer to be their least favourite browser to work with. That’s because of the multiple versions that it has and the different ways in which they render a site. It forces web developers to use hacks and workarounds to make everything work, which ramps up development time. So the - [Should Designers Design for Themselves?](https://cornerstone-digital.com.au/designing-for-yourself/) - If you're a creative person or designer of any sort, should you be doing your own design work? Let's take Apple Inc for instance. Arguably one of the most creative organisations today and known for designing beautiful products that change the world. Can their design skills and creativity be used to create equally amazing advertising campaigns? Surely, - [A New Approach to Design](https://cornerstone-digital.com.au/a-new-approach-to-design/) - In web design, many projects are both complex and challenging. A common approach is to follow a linear progression that begins with identifying the initial design direction and ends with product development. The problem with this approach is that it is both costly and time consuming to change direction, especially when the product development stage - [Encrypt Your Site for Better Rankings](https://cornerstone-digital.com.au/encrypt-your-site-for-seo/) - Search engine optimisation (SEO) is all about ranking highly in the search results, increasing traffic and improving conversions. So every piece of information you can find that helps your rankings increase, gives you an edge against your competition. In 2010, Google announced the introduction of HTTPS by default for Gmail and encrypted searches and then - [Site Relaunches and SEO](https://cornerstone-digital.com.au/site-relaunches-and-seo/) - When a website is redesigned, search engine optimisation (SEO) is a vital component of the process, both before and after the relaunch. A site cannot survive such a fundamental change and retain its old rankings, traffic and conversions without effective SEO. It just doesn’t happen. So what can you expect from relaunching your newly redesigned - [Screen Sharing Made Easy](https://cornerstone-digital.com.au/screen-sharing-made-easy/) - Two free tools that make for easy screen sharing that can save you hours of time typing up instructions or explanations. - [Content Siloing for Better SEO](https://cornerstone-digital.com.au/content-siloing-for-better-seo/) - Content siloing is an advanced SEO technique that creates a search engine and user friendly authority website, leading to increased rankings. - [Web Development Challenge - Testing Responsive Websites](https://cornerstone-digital.com.au/web-development-challenge-testing-responsive-websites/) - In this article we share a few tips on testing responsive websites - one of the most expensive and time consuming tasks in web development. - [Web Design Trends – Flat is the New Black](https://cornerstone-digital.com.au/web-design-trends-flat-is-the-new-black/) - Skeuomorphism has been overtaken by a flat, 2 dimensional web design that is popular for its aesthetics and functionality. - [3 Ways to Annoy Users and Reduce Conversions](https://cornerstone-digital.com.au/3-ways-to-annoy-users-and-reduce-conversions/) - To optimise conversions, get rid of these 3 annoying website features and you’ll see improved results. - [An Inside Look Into Our Design Strategy](https://cornerstone-digital.com.au/an-inside-look-into-our-design-strategy/) - Get an inside look into the key new strategies we’ve utilised in our new website design: content siloing, horizontal banding, and parallax design. - [10 Tips on Optimising your E-Commerce Website for Mobile Devices](https://cornerstone-digital.com.au/10-tips-on-optimising-your-e-commerce-website-for-mobile-devices/) - With an increasing number of consumers purchasing products or services on e-commerce sites, it is important to optimise your website for mobile devices. - [The Truth About Link Building for SEO](https://cornerstone-digital.com.au/the-truth-about-link-building-for-seo/) - With all the chatter about good links, bad links and spammy links and how Google penalises bad links – here is the truth about link building for SEO. - [WordPress Security 101](https://cornerstone-digital.com.au/wordpress-security-101/) - Threats to websites occur daily – make sure your website is protected by taking these 7 easy to implement steps. - [Top Trends in Web Development for 2014](https://cornerstone-digital.com.au/top-trends-in-web-development-for-2014/) - Cornerstone is an innovative website and digital provider – here are their top trends in web development for 2014. - [A New Cornerstone](https://cornerstone-digital.com.au/a-new-cornerstone/) - Cornerstone Technologies re-brands into Cornerstone Digital. The story of the Cornerstone brand evolution. - [Lift Off! 7 Things to Keep in Mind Post Website Launch](https://cornerstone-digital.com.au/lift-off-7-things-to-keep-in-mind-post-website-launch/) - Here are 7 things that you can do post website launch to maintain your momentum, increase traffic, increase your completion rate and your ROI. - [Online Shop Navigation that Increase Sales](https://cornerstone-digital.com.au/online-shop-navigation-that-increase-sales/) - If your online sales are down, your bounce rates high or your page views are low – make sure your website navigation is user-friendly. - [Cornerstone Rebrand](https://cornerstone-digital.com.au/cornerstone-rebrand/) - An inside look into our website redesign and redevelopment. Read about the approach and the thinking behind it. - [Google Algorithm Updates – What you Need to Know](https://cornerstone-digital.com.au/google-algorithm-updates-what-you-need-to-know/) - The launch of the Panda, Penguin and Hummingbird algorithms has meant that websites with high quality content and links rank well on serps. - [mCommerce - 5 Best Practices for Online Success](https://cornerstone-digital.com.au/mcommerce-5-best-practices-for-online-success/) - With the rapid increase in shoppers browsing and buying online, making your ecommerce website a successful mcommerce site, is vital to your bottom line. - [SEO tactics for algorithm updates ](https://cornerstone-digital.com.au/seo-tactics-for-algorithm-updates/) - Search engine optimisation is not two-dimensional; It doesn't mean “making websites #1 in Google”. Yes, it is nice to see your website reach the top spot in the major search engine for your chosen keywords but that’s really the result of steady, sustained search engine optimisation work. It is a set of processes that keep your website - [HTML5 - What is it and why should I care? ](https://cornerstone-digital.com.au/html5-what-is-it-and-why-should-i-care/) - HTML5 has definitely been a big trend in the Web industry for over a year now and is starting to be used more regularly across a broad range of websites. The Development team at Cornerstone is really excited about it and we think you should be as well! Background of HTML5 Firstly, to understand the - [How to get the most out of your keywords](https://cornerstone-digital.com.au/how-to-get-the-most-out-of-your-keywords/) - It’s very hard to come to say “I want to rank highly for XY&Z” but when asked about your business your reply is, “It’s about LM&N”. Even though we’re using letters, the difference in what your business does and the keywords you want to rank for can be that far apart. Whenever we start keyword - [Future proofing with responsive website design](https://cornerstone-digital.com.au/future-proofing-with-responsive-website-design/) - As we hurtle toward the end of 2012, we look back at a year where a lot has happened in our industry. Browsing on smart phones became even faster with the 4G enabled devices, retina displays with double the resolution size of other devices featured on the iPhone 4S and then iPhone 5, Windows 8 - [Writing effective SEO copy ](https://cornerstone-digital.com.au/writing-effective-seo-copy/) - The major search engines are getting better at ‘reading’ your website and putting your keywords into context with the content on your site. They are responding to how much thought and effort you have put into presenting your idea, product or service to visitors. Effective SEO writing has moved beyond “keyword stuffing”, which essentially was - [7 Tell-tale Signs your Website is Obsolete](https://cornerstone-digital.com.au/7-tell-tale-signs-your-website-is-obsolete/) - Cornerstone shares the top 7 tell-tale signs that your website is obsolete and needs some serious updating. - [10 Reasons for Wireframing](https://cornerstone-digital.com.au/10-reasons-for-wireframing/) - Wireframes are a cost effective and efficient first step in website development. They are the blueprints for the website and without them, fixing problems down the road can be a lot costlier. - [Parallax Design Trends](https://cornerstone-digital.com.au/parallax-design-trends/) - Parallax designs add depth, interest and curiosity to a website. Done well, they engage and delight viewers, decreasing bounce rates and increasing conversions. - [Yes, People Scroll](https://cornerstone-digital.com.au/yes-people-scroll/) - Responsive designs have led to increased scrolling habits – so are the new long scrolling sites a viable option? - [9 Rules for Effective Web Copy](https://cornerstone-digital.com.au/9-rules-for-effective-web-copy/) - Effective web copy is essential to engaging your reader and increasing traffic. ## Pages - [Home](https://cornerstone-digital.com.au/) - Home Page! - [WordPress](https://cornerstone-digital.com.au/web-development/wordpress/) - Need a WordPress developer in Sydney? Outclass the competition with a website that engages your ideal customer. Get a quote from Cornerstone Digital now. - [ECommerce](https://cornerstone-digital.com.au/web-development/ecommerce/) - Let us create an online representation of your business that customers want to come back to. Talk to an eCommerce website development company today. - [Shopify](https://cornerstone-digital.com.au/web-development/shopify/) - Looking for an e-commerce Shopify company in Sydney? Cornerstone Digital is an expert company that can help get more sales from your website. Get a quote now. - [SEM](https://cornerstone-digital.com.au/sem/) - Looking for a Google Ads management agency in Sydney? Cornerstone Digital can help get more traffic to your website and generate more leads. Get a quote. - [About Us](https://cornerstone-digital.com.au/about/) - We believe your website is your best communication tool. As an experienced web development company, Cornerstone can get your message heard. - [Web Development](https://cornerstone-digital.com.au/web-development/) - A well-developed website has longevity, will convey a positive message about your brand, and bring you sales. Contact us today for your web development project. - [Web Design](https://cornerstone-digital.com.au/web-design/) - Cornerstone Digital are the website designers you have been looking for. Unmatched web design in Sydney that gets results for your business. - [SEO](https://cornerstone-digital.com.au/seo/) - Looking for an SEO company in Sydney? Cornerstone Digital is a team of expert SEO consultants that can help get more traffic to your website. Contact us now. - [CMS](https://cornerstone-digital.com.au/web-development/cms/) - We work with many content management systems and can tailor it to your needs. An easy-to-use CMS gives you the freedom to update, change and create. - [Website Health Check](https://cornerstone-digital.com.au/website-health-check/) - Get your obligation free website health check report! Gain insight on areas of improvement to increase leads and sales for your business. Limited time only. - [Contact](https://cornerstone-digital.com.au/contact/) - Step up your online presence, reach a bigger market and convert more leads. At Cornerstone Digital, we can make it happen. Contact us today. - [Partners](https://cornerstone-digital.com.au/partners/) - Cornerstone Digital are the website designers you have been looking for. Unmatched web development in Sydney that gets results for your business. - [Online Sales Funnels](https://cornerstone-digital.com.au/online-sales-funnels/) - Online sales funnels will nurture your leads, generate prospects and convince them to buy, driving increased revenue and repeat customers for your business. - [Online Lead Generation](https://cornerstone-digital.com.au/conversion/) - Through our customised and proven online lead generation strategies, we can help you solve your growth problem with a consistent stream of qualified leads. - [Conversion](https://cornerstone-digital.com.au/conversion-2/) - We have developed conversion optimisation strategies that significantly improve website conversion capabilities and result in tangible commercial outcomes. - [Privacy Policy](https://cornerstone-digital.com.au/privacy-policy/) - This privacy policy sets out how Cornerstone Digital uses and protects any information that you give us when you use this website. - [Portfolio](https://cornerstone-digital.com.au/portfolio/) - Cornerstone Digital is a leading website design, website development and SEO company in Sydney. This is our portfolio of recent work. ## Portfolio - [RAAF Holidays](https://cornerstone-digital.com.au/portfolio/raaf-holiday-accommodation/) - Cornerstone Digital redesigned the RAAF website to present a more professional, trusted and legitimate appearance to members. Both traffic and booking have increased. - [Illumina](https://cornerstone-digital.com.au/portfolio/illumina/) - How Illumina got a dream website to match their dream property development. Which Property are investment property specialists based in Brisbane. They manage multiple properties around Brisbane and in the Gold Coast. They have a central website that displays all investments, and when they needed a showcase site for their new Illumina prestige investment offerring, they - [Sauce Communications](https://cornerstone-digital.com.au/portfolio/sauce-communications/) - An award winning communications company looks for an online partner to showcase their accomplishments and highlight their unique personality. Sauce Communications are a creative team of women who have a love for the country. Regional and rural Australia is a crucial part of the economic and social fabric of our country, and the people here do - [MagTek](https://cornerstone-digital.com.au/portfolio/magtek/) - MagTek is a standout in the field of electronic transaction technology. They ensure merchants all over the world process quick and secure transactions with their devices. Today’s consumers are used to transactions that take less than a minute. MagTek turns this consumer need into a reality by making financial transactions more convenience. Their devices speed - [NEOZ](https://cornerstone-digital.com.au/portfolio/neoz/) - NEOZ lighting is beautiful, functional and high quality, and now they have a website that reflects this. NEOZ are designers and manufacturers of superior and elegant cordless lighting. Having pioneered the cordless lamp, their products can be found in amazing resorts and top restaurants globally, a testament to their designs and the quality of their product. NEOZ - [Royal Freemasons' Benevolent Institution](https://cornerstone-digital.com.au/portfolio/royal-freemasons-benevolent-institution/) - RFBI emerged during a time that lacked government-funded programs. Established in 1880, they have been providing a wide range of aged care services for 139 years. RFBI currently has 20 retirement villages and 22 residential villages across NSW and the ACT. They offer options that allow the elderly and their families to continue living a - [Ambiance Indoor Outdoor Living](https://cornerstone-digital.com.au/portfolio/ambiance-outdoor-living/) - Ambiance Indoor Outdoor Living is a new brand from the Betta Electrical Group. Ambiance provides a stylish and sophisticated range of indoor, outdoor furniture ideal for creating the perfect oasis at home for consumers. Aside from Ambiance Outdoor Living, the Betta Group manages brands like Betta Home Living, Bedzz and Furniture Store Zone. Together, the - [AirMed](https://cornerstone-digital.com.au/portfolio/airmed/) - AirMed is the only aeromedical provider that offers bed-to-bed service in every sense of the word. They have been transporting patients across the country quickly and safely for more than a decade. Not all aeromedical providers own a fleet of aircraft and patient transport vehicles. AirMed has a fleet consisting of 9 aircraft as well - [Modular Walls](https://cornerstone-digital.com.au/portfolio/modular-walls/) - Proudly Australian designed and manufactured boundary walls and fences for the residential, commercial, industrial and government markets. With an appearance on the ABC's New Inventors television show in 2003, Nick Holden founded Modular Wall Systems™ in 2004 and has established it as the clear leader in innovation and quality when it comes to cost effective - [Flavourtech](https://cornerstone-digital.com.au/portfolio/flavourtech/) - A global technology manufacturer specialising in aroma recovery, extraction and evaporation solutions for food, beverage and pharmaceutical industries. Flavourtech's technology is like nothing else on the market. Insights, innovation and strategic research and development partnerships allow Flavourtech to offer clients the ability to manufacture products to the highest standards demanded by today’s consumer. - [Chartair](https://cornerstone-digital.com.au/portfolio/chartair/) - Chartair is the first choice for regional and remote charter flights. With over 40 years of experience, Chartair has flown charter flights to the most remote locations in Australia and back. They’re a trusted Federal and State Government partner, and they’re notably the biggest “mail plane”provider to the Federal Government. They hold an Air Operators - [Ipsum Advisors](https://cornerstone-digital.com.au/portfolio/ipsum-advisors/) - Ipsum Advisors is a full-service accountancy and wealth advisory firm. Ipsum Advisors helps both businesses and private individuals reach their full financial potential. Their services include tax strategy, business and compliance strategy, and accounting. - [Defence Care](https://cornerstone-digital.com.au/portfolio/defence-care/) - Cornerstone Digital designed a separate website for a not-for-profit organisation whose identity had become lost within the parent website. - [Neverest](https://cornerstone-digital.com.au/portfolio/neverest/) - Professional development company seeks own custom developed website Founded in 2007, Neverest provide customised professional development for accountants across Canada. With their expertise in providing in-house and public training, as well as private consulting, Neverest have an impressive client list of public accounting firms, professional institutes and well-known corporations. To promote their national standing and - [Powerlite](https://cornerstone-digital.com.au/portfolio/powerlite/) - Cornerstone Digital redesigned Powerlite’s out-dated website to reflect the needs of today’s clientele and increased their customer conversions. - [RSL Shop](https://cornerstone-digital.com.au/portfolio/rsl-shop/) - Cornerstone Digital developed a new ecommerce site for RSL NSW that allows them to showcase their products to the public. - [Bull Artistry](https://cornerstone-digital.com.au/portfolio/bull-artistry/) - Cornerstone Digital created a new website for Bull Artistry, a graphical design company in Sydney focussing on branding and cutting edge marketing solutions. - [Decidedly Jazz](https://cornerstone-digital.com.au/portfolio/decidedly-jazz/) - Cornerstone Digital created a completely new, sleek, sophisticated and dynamic website for Decidedly Jazz, Canada’s premier jazz dance company. ## Testimonials - [Fernanda Cordiero](https://cornerstone-digital.com.au/?testimonials=fernanda-cordiero) - [Shaun McCausland](https://cornerstone-digital.com.au/?testimonials=shaun-mccausland) - [Peter Gilbert](https://cornerstone-digital.com.au/?testimonials=peter-gilbert) - [David James](https://cornerstone-digital.com.au/?testimonials=david-james) - [Clint Burnette](https://cornerstone-digital.com.au/?testimonials=clint-burnette) - [Mandy Clifton](https://cornerstone-digital.com.au/?testimonials=mandy-clifton) - [Kirsten Uryszek](https://cornerstone-digital.com.au/?testimonials=kirsten-uryszek) - [Lisa Cachia](https://cornerstone-digital.com.au/?testimonials=lisa-cachia) - [Anthony Lupi](https://cornerstone-digital.com.au/?testimonials=anthony-lupi) - [Gretchen Scott](https://cornerstone-digital.com.au/?testimonials=gretchen-scott) - [Cindy Kottoor](https://cornerstone-digital.com.au/?testimonials=cindy-kottoor) - [Lauren Ayers](https://cornerstone-digital.com.au/?testimonials=lauren-ayers) ## Jobs - [PHP/Web Developer](https://cornerstone-digital.com.au/careers/web-developer/) - Do you enjoy developing high quality websites and web applications, learning new technologies, and solving problems? Cornerstone presents an exciting opportunity for a driven and talented PHP developer to join our Calgary team. You will work with the latest technologies while developing CMS and E-Commerce driven websites, often developing custom functionality. Responsibilities: Implementation and configuration ## Categories - [Uncategorized](https://cornerstone-digital.com.au/blog/category/uncategorized/) - [Content Management Systems](https://cornerstone-digital.com.au/blog/category/content-management-systems/) - [Case Studies](https://cornerstone-digital.com.au/blog/category/case-studies/) - [Clients](https://cornerstone-digital.com.au/blog/category/clients/) - [Conversion Optimisation](https://cornerstone-digital.com.au/blog/category/conversion-optimisation/) - [eCommerce](https://cornerstone-digital.com.au/blog/category/ecommerce-2/) - [Search Engine Optimisation](https://cornerstone-digital.com.au/blog/category/search-engine-optimisation-2/) - 2012 SEO is completely different from 2018 SEO. Read on to find out if your search engine optimisation skills are up to date. - [Useful Tools](https://cornerstone-digital.com.au/blog/category/useful-tools/) - [Website Design](https://cornerstone-digital.com.au/blog/category/website-design/) - Website design shouldn’t just be pretty. It should help you achieve your online marketing goals. Find out how. - [Website Development](https://cornerstone-digital.com.au/blog/category/website-development/) - Learning more about website development can do wonders for your business Read on for actionable steps you can take right away. - [Strategy](https://cornerstone-digital.com.au/blog/category/strategy/) - [Online Advertising](https://cornerstone-digital.com.au/blog/category/online-advertising/) - [Adwords | PPC Management](https://cornerstone-digital.com.au/blog/category/adwords-ppc/) - AdWords and Pay-Per-Click (PPC) ads lead you to customers who are already interested in your business. Find out how you can get started. - [Cornerstone Digital Australia Services](https://cornerstone-digital.com.au/blog/category/cornerstone-digital-australia-services/) ## Tags - [CMS](https://cornerstone-digital.com.au/blog/tag/cms/) - [branding](https://cornerstone-digital.com.au/blog/tag/branding/) - [design](https://cornerstone-digital.com.au/blog/tag/design/) - [logo](https://cornerstone-digital.com.au/blog/tag/logo/) - [rebranding](https://cornerstone-digital.com.au/blog/tag/rebranding/) - [dropbox](https://cornerstone-digital.com.au/blog/tag/dropbox/) - [maintenance](https://cornerstone-digital.com.au/blog/tag/maintenance/) - [screen capturing](https://cornerstone-digital.com.au/blog/tag/screen-capturing/) - [screen sharing](https://cornerstone-digital.com.au/blog/tag/screen-sharing/) - [skype](https://cornerstone-digital.com.au/blog/tag/skype/) - [support](https://cornerstone-digital.com.au/blog/tag/support/) - [troubleshooting](https://cornerstone-digital.com.au/blog/tag/troubleshooting/) - [web browsers](https://cornerstone-digital.com.au/blog/tag/web-browsers/) - [calls to action](https://cornerstone-digital.com.au/blog/tag/calls-to-action/) - [content strategy](https://cornerstone-digital.com.au/blog/tag/content-strategy/) - [CTA](https://cornerstone-digital.com.au/blog/tag/cta/) - [copywriting](https://cornerstone-digital.com.au/blog/tag/copywriting/) - [grammar](https://cornerstone-digital.com.au/blog/tag/grammar/) - [seo](https://cornerstone-digital.com.au/blog/tag/seo-2/) - [seo content](https://cornerstone-digital.com.au/blog/tag/seo-content/) - [seo strategies](https://cornerstone-digital.com.au/blog/tag/seo-strategies/) - [web copy](https://cornerstone-digital.com.au/blog/tag/web-copy/) - [AB test](https://cornerstone-digital.com.au/blog/tag/ab-test/) - [AB testing](https://cornerstone-digital.com.au/blog/tag/ab-testing/) - [analytics](https://cornerstone-digital.com.au/blog/tag/analytics/) - [blog](https://cornerstone-digital.com.au/blog/tag/blog/) - [conversion optimisation](https://cornerstone-digital.com.au/blog/tag/conversion-optimisation-2/) - [conversion rate](https://cornerstone-digital.com.au/blog/tag/conversion-rate/) - [google analytics](https://cornerstone-digital.com.au/blog/tag/google-analytics/) - [launch](https://cornerstone-digital.com.au/blog/tag/launch/) - [online reputation](https://cornerstone-digital.com.au/blog/tag/online-reputation/) - [PPC](https://cornerstone-digital.com.au/blog/tag/ppc/) - [promotions](https://cornerstone-digital.com.au/blog/tag/promotions/) - [retargetting](https://cornerstone-digital.com.au/blog/tag/retargetting/) - [search engine optimisation](https://cornerstone-digital.com.au/blog/tag/search-engine-optimisation-3/) - [site statistics](https://cornerstone-digital.com.au/blog/tag/site-statistics/) - [social](https://cornerstone-digital.com.au/blog/tag/social/) - [google](https://cornerstone-digital.com.au/blog/tag/google/) - [google webmaster tools](https://cornerstone-digital.com.au/blog/tag/google-webmaster-tools/) - [keywords](https://cornerstone-digital.com.au/blog/tag/keywords/) - [not provided](https://cornerstone-digital.com.au/blog/tag/not-provided/) - [cross selling](https://cornerstone-digital.com.au/blog/tag/cross-selling/) - [ecommerce](https://cornerstone-digital.com.au/blog/tag/ecommerce-3/) - [ecommerce websites](https://cornerstone-digital.com.au/blog/tag/ecommerce-websites/) - [information architecture](https://cornerstone-digital.com.au/blog/tag/information-architecture/) - [navigation](https://cornerstone-digital.com.au/blog/tag/navigation/) - [optimisation](https://cornerstone-digital.com.au/blog/tag/optimisation/) - [shop](https://cornerstone-digital.com.au/blog/tag/shop/) - [taxonomy](https://cornerstone-digital.com.au/blog/tag/taxonomy/) - [up selling](https://cornerstone-digital.com.au/blog/tag/up-selling/) - [UX](https://cornerstone-digital.com.au/blog/tag/ux/) - [IA](https://cornerstone-digital.com.au/blog/tag/ia/) - [mobile](https://cornerstone-digital.com.au/blog/tag/mobile/) - [responsive design](https://cornerstone-digital.com.au/blog/tag/responsive-design/) - [trends](https://cornerstone-digital.com.au/blog/tag/trends/) - [web design](https://cornerstone-digital.com.au/blog/tag/web-design-2/) - [web development](https://cornerstone-digital.com.au/blog/tag/web-development-2/) - [menu](https://cornerstone-digital.com.au/blog/tag/menu/) - [sitemap](https://cornerstone-digital.com.au/blog/tag/sitemap/) - [HTML5](https://cornerstone-digital.com.au/blog/tag/html5/) - [parallax](https://cornerstone-digital.com.au/blog/tag/parallax/) - [website development](https://cornerstone-digital.com.au/blog/tag/website-development-2/) - [wireframes](https://cornerstone-digital.com.au/blog/tag/wireframes/) - [wireframing](https://cornerstone-digital.com.au/blog/tag/wireframing/) - [eCommerce solutions](https://cornerstone-digital.com.au/blog/tag/ecommerce-solutions/) - [content management system](https://cornerstone-digital.com.au/blog/tag/content-management-system/) - [Wordpress](https://cornerstone-digital.com.au/blog/tag/wordpress/) - [algorithm changes](https://cornerstone-digital.com.au/blog/tag/algorithm-changes/) - [bing](https://cornerstone-digital.com.au/blog/tag/bing/) - [personas](https://cornerstone-digital.com.au/blog/tag/personas/) - [redevelopment](https://cornerstone-digital.com.au/blog/tag/redevelopment/) - [google algorithms](https://cornerstone-digital.com.au/blog/tag/google-algorithms/) - [panda](https://cornerstone-digital.com.au/blog/tag/panda/) - [hummingbird](https://cornerstone-digital.com.au/blog/tag/hummingbird/) - [penguin](https://cornerstone-digital.com.au/blog/tag/penguin/) - [user experience](https://cornerstone-digital.com.au/blog/tag/user-experience/) - [usability](https://cornerstone-digital.com.au/blog/tag/usability/) - [aethetics](https://cornerstone-digital.com.au/blog/tag/aethetics/) - [ROI](https://cornerstone-digital.com.au/blog/tag/roi/) - [beautiful websites](https://cornerstone-digital.com.au/blog/tag/beautiful-websites/) - [security](https://cornerstone-digital.com.au/blog/tag/security/) - [wordpress security](https://cornerstone-digital.com.au/blog/tag/wordpress-security/) - [malware](https://cornerstone-digital.com.au/blog/tag/malware/) - [hackers](https://cornerstone-digital.com.au/blog/tag/hackers/) - [content siloing](https://cornerstone-digital.com.au/blog/tag/content-siloing/) - [content banding](https://cornerstone-digital.com.au/blog/tag/content-banding/) - [horizontal banding](https://cornerstone-digital.com.au/blog/tag/horizontal-banding/) - [Website Stats](https://cornerstone-digital.com.au/blog/tag/website-stats/) - [Metrics](https://cornerstone-digital.com.au/blog/tag/metrics/) - [link building](https://cornerstone-digital.com.au/blog/tag/link-building/) - [IE](https://cornerstone-digital.com.au/blog/tag/ie/) - [Internet Explorer](https://cornerstone-digital.com.au/blog/tag/internet-explorer/) - [out-sourcing](https://cornerstone-digital.com.au/blog/tag/out-sourcing/) - [website redesign](https://cornerstone-digital.com.au/blog/tag/website-redesign/) - [Apple](https://cornerstone-digital.com.au/blog/tag/apple/) - [content marketing](https://cornerstone-digital.com.au/blog/tag/content-marketing/) - [Local SEO](https://cornerstone-digital.com.au/blog/tag/local-seo/) - [online surveys](https://cornerstone-digital.com.au/blog/tag/online-surveys/) - [useful tools](https://cornerstone-digital.com.au/blog/tag/useful-tools-2/) - [CRO](https://cornerstone-digital.com.au/blog/tag/cro/) - [website hosting](https://cornerstone-digital.com.au/blog/tag/website-hosting/) - [free](https://cornerstone-digital.com.au/blog/tag/free/) - [graphics](https://cornerstone-digital.com.au/blog/tag/graphics/) - [canva](https://cornerstone-digital.com.au/blog/tag/canva/) - [Microsoft](https://cornerstone-digital.com.au/blog/tag/microsoft/) - [Spartan](https://cornerstone-digital.com.au/blog/tag/spartan/) - [Windows 10](https://cornerstone-digital.com.au/blog/tag/windows-10/) - [rankings](https://cornerstone-digital.com.au/blog/tag/rankings/) - [conversions](https://cornerstone-digital.com.au/blog/tag/conversions/) - [http2](https://cornerstone-digital.com.au/blog/tag/http2/) - [http](https://cornerstone-digital.com.au/blog/tag/http/) - [speed](https://cornerstone-digital.com.au/blog/tag/speed/) - [browsers](https://cornerstone-digital.com.au/blog/tag/browsers/) - [mobile friendly](https://cornerstone-digital.com.au/blog/tag/mobile-friendly/) - [website design](https://cornerstone-digital.com.au/blog/tag/website-design/) - [gallery](https://cornerstone-digital.com.au/blog/tag/gallery/) - [slider](https://cornerstone-digital.com.au/blog/tag/slider/) - [carousel](https://cornerstone-digital.com.au/blog/tag/carousel/) - [advertisement](https://cornerstone-digital.com.au/blog/tag/advertisement/) - [rotators](https://cornerstone-digital.com.au/blog/tag/rotators/) - [rotator](https://cornerstone-digital.com.au/blog/tag/rotator/) - [carousels](https://cornerstone-digital.com.au/blog/tag/carousels/) - [sliders](https://cornerstone-digital.com.au/blog/tag/sliders/) - [jquery](https://cornerstone-digital.com.au/blog/tag/jquery/) - [javascript](https://cornerstone-digital.com.au/blog/tag/javascript/) - [free stuff](https://cornerstone-digital.com.au/blog/tag/free-stuff/) - [images](https://cornerstone-digital.com.au/blog/tag/images/) - [editor](https://cornerstone-digital.com.au/blog/tag/editor/) - [lead magnet](https://cornerstone-digital.com.au/blog/tag/lead-magnet/) - [value proposition](https://cornerstone-digital.com.au/blog/tag/value-proposition/) - [marketing](https://cornerstone-digital.com.au/blog/tag/marketing/) - [positioning](https://cornerstone-digital.com.au/blog/tag/positioning/) - [sales](https://cornerstone-digital.com.au/blog/tag/sales/) - [sales funnels](https://cornerstone-digital.com.au/blog/tag/sales-funnels/) - [lead magnets](https://cornerstone-digital.com.au/blog/tag/lead-magnets/) - [lead nurturing](https://cornerstone-digital.com.au/blog/tag/lead-nurturing/) - [Tony Robbins](https://cornerstone-digital.com.au/blog/tag/tony-robbins/) - [strategy](https://cornerstone-digital.com.au/blog/tag/strategy/) - [productivity](https://cornerstone-digital.com.au/blog/tag/productivity/) - [artificial intelligence](https://cornerstone-digital.com.au/blog/tag/artificial-intelligence/) - [encryption](https://cornerstone-digital.com.au/blog/tag/encryption/) - [chrome](https://cornerstone-digital.com.au/blog/tag/chrome/) - [Facebook](https://cornerstone-digital.com.au/blog/tag/facebook/) - [advertising](https://cornerstone-digital.com.au/blog/tag/advertising/) - [LinkedIn](https://cornerstone-digital.com.au/blog/tag/linkedin/) - [social networks](https://cornerstone-digital.com.au/blog/tag/social-networks/) - [pay per click](https://cornerstone-digital.com.au/blog/tag/pay-per-click/) - [GDPR](https://cornerstone-digital.com.au/blog/tag/gdpr/) - [Data](https://cornerstone-digital.com.au/blog/tag/data/) - [Protection](https://cornerstone-digital.com.au/blog/tag/protection/) - [privacy](https://cornerstone-digital.com.au/blog/tag/privacy/) - [general data protection regulation](https://cornerstone-digital.com.au/blog/tag/general-data-protection-regulation/) - [Euro](https://cornerstone-digital.com.au/blog/tag/euro/) - [google speed update](https://cornerstone-digital.com.au/blog/tag/google-speed-update/) - [page speed](https://cornerstone-digital.com.au/blog/tag/page-speed/) - [Tips](https://cornerstone-digital.com.au/blog/tag/tips/) - [domain authority](https://cornerstone-digital.com.au/blog/tag/domain-authority/) - [content](https://cornerstone-digital.com.au/blog/tag/content/) - [blogging](https://cornerstone-digital.com.au/blog/tag/blogging/) ## Type - [General](https://cornerstone-digital.com.au/type/general/) - [Web Design](https://cornerstone-digital.com.au/type/web-design/) - [Web Development](https://cornerstone-digital.com.au/type/web-development/) - [Conversion](https://cornerstone-digital.com.au/type/conversion/) - [CMS](https://cornerstone-digital.com.au/type/cms/) - [Ecommerce](https://cornerstone-digital.com.au/type/ecommerce/) ## Porfolio Categories - [Ecommerce](https://cornerstone-digital.com.au/portfolio_category/ecommerce/) - [Design & Development](https://cornerstone-digital.com.au/portfolio_category/design-development/) - [Mobile & Responsive](https://cornerstone-digital.com.au/portfolio_category/mobile-responsive/) - [SEO](https://cornerstone-digital.com.au/portfolio_category/search-engine-optimisation/) - [Content Management Systems](https://cornerstone-digital.com.au/portfolio_category/content-management-systems/)