AirMed

AirMed is the only aeromedical provider that offers bed-to-bed service in every sense of the word.

They have been transporting patients across the country quickly and safely for more than a decade.

Not all aeromedical providers own a fleet of aircraft and patient transport vehicles. AirMed has a fleet consisting of 9 aircraft as well as access to ground transport all over Australia.

They have bases in Sydney, Tamworth, Port Macquarie, and Dubbo to name a few. Their services include air transfers, ground transfers and a host of other patient transfer services.

The Problem

With over a decade of experience in patient transport, AirMed was already an established name in the field. Long-term clients continued to work with them, satisfied with their bed-to-bed service. They were, however, struggling to reach a new pool of potential clients in the digital space.

AirMed wanted to work with more clients in the private sector. To do that, they needed to know the proper marketing channels and how to use these channels. This is where Cornerstone Digital came in.

The Solution

We began by creating a detailed analysis of their market and target customers. We identified where those targets were hanging out online and implemented a strategy involving SEO and Google Ads to reach Airmed’s target customers.

We studied all the keywords AirMed clients might use and ensured they appeared in the results. Finding the right clients–AirMed’s target audience–was key.

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AirMed is the only aeromedical provider that offers bed-to-bed service in every sense of the word.

The Problem

The Solution

Services

Key Results

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