Ambiance provides a stylish and sophisticated range of indoor, outdoor furniture ideal for creating the perfect oasis at home for consumers.
Aside from Ambiance Outdoor Living, the Betta Group manages brands like Betta Home Living, Bedzz and Furniture Store Zone. Together, the network spans over 200 stores across Australia.
A media agency conceptualised the overall design for Ambiance’s new website. They, however, lacked the technical know-how and skills to turn their grand vision into reality.
Their plan for the website required a substantial amount of custom functionality. It included a store locator, CRM integration, the creation of a mass import tool, ease-of-maintenance for the client and more. In addition, with the amount of product information that needed to be managed and added in the future, making it easy to do for the client was going to require skills.
The custom functionality needed to work seamlessly with a beautiful design. Ensuring that happened was a tall order.
Hand coding the custom design and using a responsive framework that would present well across devices was critical. Integration with a WordPress CMS with lots of custom features and functionality using an agile approach resulted in quick delivery of a working model that could be refined and perfected.
The end result was a website that presented information in an engaging, easy-to-understand manner. Users can find their desired furniture piece, store locations near them and in record time. Best of all, the client has the tools to enable them to grow the site as the franchise grows.
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