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Chartair is the first choice for regional and remote charter flights.

With over 40 years of experience, Chartair has flown charter flights to the most remote locations in Australia and back. They’re a trusted Federal and State Government partner, and they’re notably the biggest “mail plane”provider to the Federal Government.

They hold an Air Operators Certificate (AOC) which signifies that they own and operate all their planes. Their services include charter flights, scheduled flights, aircraft leasing, aircraft maintenance, aircraft recovery and ground handling.

The Problem

Chartair is one of the biggest charter flight providers in Australia. They’re trusted by both corporate and government clients.

Their ancient website, however, did not reflect that. It was outdated, the design a relic from the Internet’s earliest days. The content was in dire need of an update.

Chartair already maintained excellent working relationships with corporate and government clients, but they needed help marketing to clients in the digital space. With properly targeted digital marketing strategies, they could reel in high-networth individuals and businesses that wanted to travel to hard-to-get-to places in a fast and secure way.

The Problem

The Solution

Cornerstone Digital created a digital marketing strategy for Chartair from the ground up. We wanted the new website to reflect the essence of Chartair, specifically their crew’s expertise and the large fleet of aircraft that remains unrivaled in the country.

The user journey remained at the forefront of our minds as we worked on their website. We made sure users would find it easy to find information, organising everything in a neat, coherent manner.

We also implemented a targeted digital marketing campaign for Chartair. We studied the keywords used by their potential clients and ensured they appeared in those results, leading a new pool of leads to their website.


Key Results

A 75% increase in June monthly traffic year over year with an influx of new enquiries for charters and flights.

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