Flavourtech’s technology is like nothing else on the market. Insights, innovation and strategic research and development partnerships allow Flavourtech to offer clients the ability to manufacture products to the highest standards demanded by today’s consumer.
Flavourtech’s website was long overdue for an overhaul. Like any other business kicking lots of goals, non-client work such as the website was second priority. It got to the point where the website was doing more harm than good with it’s super old design and layout.
Look and feel was not the only problem. Their website was not responsive and displayed poorly on mobile devices. Simple content updates could not be performed as they did not have a content management system. Lastly, content was written for techies (by techies) instead of users – C-suite type decision makers.
Understanding their business, products and target audience, we developed an information architecture that was much more user-friendly to the target user. A clean, fresh and warm look was designed around the content to achieve the desired feel for the site.
We implemented the WordPress CMS and made the site responsive so that today’s user is able to view the site easily no matter the device they are using. Furthermore, with the business being a global one, we provided in the CMS implementation for Flavourtech to add multiple languages and to insert and update translations easily.
A website worthy of a leading global technology manufacturer. Clean design, clear information architecture, easy to browse, and a cinch to update.
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