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Poppy Shop

Poppy Shop e-commerce website online in time for the ANZAC Day rush.

Poppy Shop are a subsidiary of the Returned Services League NSW who’s job it is to raise funds to help and support Australia’s severicemen.  RSL relies on fundraising to achieve this, and part of this fundraising is the sale of merchandise, such as jewellery, accessories and tokens. The Poppy is an iconic symbol of Australian War Veterans.

The Problem

Poppy Shop was an idea to utilise this iconic symbol and provide an online shop instantly recognisable as helping returned servicemen. Cornerstone were engaged to design and develop an e-commerce solution to foster sales, increasing revenue for the Returned Services League NSW.

The website design in this case needed to also be sympathetic to the subject matter of the site.

ANZAC Day is a major calendar event and many people around Australia like to remember our Vets by participating in ANZAC Day services and making donations around this time, the site needed to be launched in time for this special day.



The Problem

The Solution

Cornerstone designed and developed a new e-commerce website based around the iconic ANZAC Poppy.  The new e-commerce store was designed with usability and conversion as priorities with layouts, upsells and calls to action developed accordingly.

The site was developed using the Magento e-commerce platform which is robust and flexible and perfectly met the requirements of the Poppy Shop.


Key Results

Poppy Shop is both an attractive website and an easy to use e-commerce solution for both visitors and administrators.

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