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RSL Shop

The Returned and Services League of Australia, New South Wales Branch (RSL NSW), provides for the compensation and commemoration of ex-serving and current members of the Australian Defence Force and the well-being of themselves and their dependents, in times of need. Their vision is to be recognised as the preeminent association within the Defence Family in NSW and as such, their website serves as an information source for both Defence Force members, their families and the public. The website also serves as a means for visitors to purchase commemorative products and to make donations.

The Problem

RSL NSW, wanted to better present their commemorative products to the public. So they wanted an online shop completely separate to their main RSL website, with enough room to expand their product range. A secure and easy checkout system was also important.

The Problem

The Solution

Cornerstone Digital removed the existing online shop from the main site and a new ecommerce website was designed and created. Cornerstone Digital ensured consistent branding between the main RSL site and the online shop, so that RSL NSW could maintain their position as a preeminent organisation within NSW.

To make shopping a user-friendly experience, information architecture that was easily navigable was designed, with clear calls to action that guided visitors through the site. A responsive design was used, to allow the online shop to display flawlessly across mobile devices, and social network buttons were integrated to encourage social sharing.


Key Results

With a new CMS, Cornerstone gave RSL NSW the ability to upload new product lines easily to their new online shop, to change product descriptions, prices and images with no fuss and to create coupons for campaigns and promotions.

An automatic system tracked inventory, low stock levels and sent out re-order notifications. There were different tiers for wholesale and retail prices, a filtered search function so customers could shop by size or colour and an easy check-out facility, accepting both credit cards and PayPal.

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