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Top 5 Brand Monitoring Tools (And Why They’re Important)

Brand monitoring isn’t optional for any brand that wants to be successful. Regardless of whether you’re in the first few months of operation or you’ve been around for years, monitoring what your customers are saying about your brand online can help you craft a better user experience that will keep them coming back.

To get a better understanding of your audience, we’ll go over what online brand monitoring is in this post and recommend tools you can use to do it.

What is brand monitoring?

Brand monitoring allows you to track online conversations about your company and your products, services, and brand in real-time. It helps you quickly and precisely respond to any questions and concerns the public has about the brand.

While it’s impossible to monitor every single customer interaction online, you need a brand monitoring system in place to capture data about specific interactions when they occur.

Once you’ve collected insights from your user community, it’s time to respond. You can even thank your loyal customers for sharing positive experiences and give advice to other audiences, helping build a strong customer base.

Brand monitoring doesn’t require an expensive starting budget, making it a viable option for nearly every business. There’s a monitoring tool that will work right for you, whether you’re on a tight budget or willing to spend more.

Mention

Mention is a real-time online monitoring tool that helps you find, filter, and follow relevant conversations about your brand, industry and competitors. It can give you powerful insight into what people are passionate about and inspire your content creation process.

This tool allows you to receive alerts when people mention you, your brand, or your competitor. You can reply directly from inside the app, which is quite convenient.

With Mention, you’ll also know what your competition is up to and how they’re growing. You’ll have the data you need to get ahead of the game.

For 14 days, you’ll enjoy unlimited access to Mention Pro and Solo with every feature it offers for free. No credit card required.

BrandMentions

BrandMentions will send you an email alert whenever your brand is mentioned on any website or social media platform. It is an excellent way to find relevant mentions and reach audiences that match the interests and needs of your products. 

BrandMentions also provides you with valuable data about your competitors and market leaders. You can analyse their mentions and find out what type of content is resonating with your target audience.

You can sign up for a free 7-day trial, and choose from their Enterprise/Agency, Company, or Growing Business plans.

Awario

Created with a simple yet effective user interface, Awario is the easiest and fastest way to keep tabs on your brand. It is a great option for new businesses that need an affordable but powerful solution.

The platform crawls the Internet to find all mentions of your business or organisation’s social media, news content, and various online profiles. It processes tons of data points to show you a complete picture of all conversations surrounding your brand and its products, both locally and globally. You can then use the data from Awario to improve your products in the future.

Awario offers a 14-day free trial with all the features enabled. Use the tool to see how beneficial it can be for your SEO needs. If you decide you want to continue using it, they have different pricing plans to choose from.

Google Alerts

Google Alerts is a powerful tool that lets you track any public information about your brand for free. In fact, Google uses its own technology to generate results, so you know the information you receive is accurate.

By using Google Alerts, you can monitor your reputation and stay informed. You’ll get instant updates on what is being said about your brand, product or service. You can stop rumours in their tracks and swiftly take action on negative feedback.

It also updates you on new developments in your industry, changes in consumer attitudes, and emerging competitors. By keeping up with these developments, you can anticipate consumer preferences and plan for them in advance.

BrandWatch

BrandWatch is designed for large businesses with sophisticated data and content needs. It offers you the most comprehensive set of tools to manage your brand, monitor and analyse consumer trends, and track the conversations about your brand directly.

BrandWatch’s AI technology, Iris, is making big steps towards more accurate public opinion research. It can monitor thousands of websites and social media channels for your brand.

At the moment, BrandWatch doesn’t offer a free trial. 

Conclusion

Brand monitoring is a crucial part of any brand-building campaign. It can help shape your marketing strategy, identify solutions to build your business, and help you plan for the future.

Many of the tools we mentioned are user-friendly and cost nothing to try out. Choose whichever tool you feel most comfortable with, then dive right in.

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Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.