Topic: Strategy

I recently had the privilege of seeing Anthony “Tony” Robbins live at an event in Dallas, Texas. It was an odd match up as the event was about funnel hacking and yet Tony was doing the closing keynote. Given that he doesn’t do very many of these “private” talks and charges thousands for his events,…

Owning a website has become an essential part of “doing business” with many companies relying solely on their online presence for sales and not investing in a physical store. Whether or not you have a physical store or just an online business, you still need to invest in online marketing and search engine optimisation (SEO)…

Do you position your product or service as an improvement offer?  That is, a solution that offers a benefit that is better in some way (i.e. faster, cheaper, etc) in comparison to the existing solutions available? If so, you are likely making it much more difficult for yourself in convincing people to buy from you.…

The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

Where has 2016 gone? We’re reviewing the major SEO developments of the past year and how they impacted search rankings. What ranking factors are dominant now? Last but not least, we predict where SEO is going in 2017 and how it will impact you and your business. You’ll want to read on if you want…