Topic: Website Design

Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

The best website design will always have great usability. Just what is usability? It is essentially the experience you provide an user that visits your website. Did they achieve what they came to do in a fast, efficient and pain-free manner? Was their experience interesting and unique? Great usability ticks all these boxes. With an…

In my Digital Year in Review, I identified that the major trend underpinning the biggest developments in web was mobile. It drove changes in the way we design, develop, manage and promoted websites throughout 2017. Mobile will continue to influence the year ahead and beyond, but what other technological trends will come of age in…

At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped…

The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

One of the most frequently used tools I’ve discovered not too long ago is PicMonkey – an online photo editor that I use to resize, crop and change images. Best of all, it’s FREE! Why do I use PicMonkey instead of other tools like Canva? It’s mainly because it’s super easy to use and doesn’t…