Tag: seo content
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9 Rules for Effective Web Copy
March 19, 2014keep readingHaving a well-designed website is critical to an effective marketing strategy – but that isn’t all – you need to populate your website with content. And that is where many businesses get into trouble. Business owners either have no time to write their own content or are extremely unenthusiastic about it. Another problem is search…
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A Great Case Study Makes Love Happen
March 22, 2013keep readingLove at First Sight Yes, I confess, I’m what you might call a strategic romantic. I’ve made it my business to study the chemistry of “love at first sight”. A compelling endorsement Don’t get me wrong. Of course I want to get my hands on the client’s wallet. I’m in business aren’t I? But tell…
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Writing effective SEO copy
January 16, 2013keep readingThe major search engines are getting better at ‘reading’ your website and putting your keywords into context with the content on your site. They are responding to how much thought and effort you have put into presenting your idea, product or service to visitors. Effective SEO writing has moved beyond “keyword stuffing”, which essentially was…