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5 Excellent Reasons to Redesign Your Website

A website redesign is one of the most effective things you can do to revitalise your business and its image.

Your website is a key element of your brand and the way that people associate with you. Even minor redesigns can have a huge impact on your conversion rates. 

 Below, I’ll outline five excellent reasons why you should consider redesigning your website.

Let’s get started.

Your website isn’t mobile responsive.

Nowadays, online shoppers visit your site on everything from desktop PCs to mobile phones. If you want them to stay and make a purchase or sign up for a service, you need to make sure your website is a satisfying experience on a wide range of screens.

People are spending more and more time on their smartphones, tablets and other mobile devices. As a result, you need to be able to reach these customers. 

Your website needs to work on any device even, so you will still be able to communicate with them. You can easily check if your website is mobile responsive using Google’s Mobile-Friendly Test.

Mobile-responsiveness is also a ranking signal for most major search engines. While crawling your website, Google can detect if it’s mobile-friendly or not. Since search engines want to provide users with the best experience possible, this could improve your rankings in search engine results pages.

In a nutshell, having a mobile responsive website could improve your website rankings, driving more traffic to your website and increasing conversions.

You want to improve conversions.

Many businesses think that the way to generate more conversions and leads is to increase traffic. This is true to a certain extent.

However, if your website has plenty of visitors but few of them are becoming customers, it’s possible your site is working against you rather than for you.

A great website “sells” visitors on your services, product, or cause. The effective design and layout of your site should immediately tell visitors exactly who you are, what you do and what sets you apart from your competitors. 

For example, as an owner of a bakery selling cupcakes, you might want to feature pictures of tasty-looking cupcakes on your homepage rather than text or graphics explaining what you do. This is because pictures speak 1,000 words.

Your website is slow.

Site speed is one of the many factors that search engines like Google use to calculate rankings. The faster your website loads, the more visitors you receive.

Google also rolled out a Speed Update that made website speed–how fast your website loads–a major factor in mobile search engine results. For example, if two websites have equally informative content, the faster website will have better chances of ranking higher.

Fortunately, there are several techniques you can implement to make your site load fast right out of the box & improve search engine rankings.

You can start by adjusting image sizes before uploading them. You might be unaware that some of the image files that are currently on your site are too big and require more time to download. By checking and resizing the necessary images on your site, you could improve your website speed.

If you’re using WordPress, you could also install plugins that speed up your website like W3 or WP Super Minify. These plugins usually “minify” your website code by removing unnecessary elements, letting your website load faster.

There are plenty of plugins to choose from. Some are completely free while others require a premium subscription. Different plugins may work depending on the size and unique requirements of your website.

You need to improve website security.

One of the biggest mistakes businesses make with their websites is to let years go by without any redesign. While it might seem like an expense you can’t afford, it could be cheaper than you think to redesign your website, and that redesign could end up saving you money in the long run.

Cybercriminals are always looking for ways to exploit websites, especially if they are outdated. If you want to protect your website against these threats, then you need to update it regularly.

When people are visiting your site, they are often giving you their personal information. You should have security measures in place to protect that information. Failure to do so could have a negative impact on your business.

Conclusion

When was the last time you redesigned your website? Are you happy with how things look now? If the answer is no, you’re certainly not alone. 

Website redesign is one of the most effective things a business can do to revitalise their image. It’s a great way to differentiate your business from competitors and attracts new users who may have been hesitant about what they see currently.

Need help revitalising your website? Cornerstone Digital is a web development agency in Sydney that can lead your ideal customer to your website. Call us on (02) 8211 0668 or email us at info@cornerstone-digital.com.au.

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Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.