Topic: Useful Tools

The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…

LinkedIn has been the quiet achiever of social networks. It doesn’t get the attention that Facebook, Twitter, or Instagram gets but it has been growing steadily whilst Twitter and others have stagnated. According to Social Media News, LinkedIn now ranks 6th in Australia with about 8 million registered users and over 4 million monthly active…

Facebook is the largest social network in the world. It’s helped over a billion people connect to each other, communities and businesses. It’s a great way to see what’s happening with your connections and one of the best ways to kill time, whether it be a few minutes or a few hours. With so many…

Artificial intelligence is a hot topic right now. We have the likes of Google, Facebook, IBM and a whole host of other companies trying to develop and use artificial intelligence to make its services faster, better and cheaper. We will soon see more artificially intelligent driven services with computers giving us the solutions regardless of…

We’ve all had days where we find it very hard to concentrate and focus. It could be because we didn’t get enough sleep or there is just too much background noise in the office. Whatever the reason, the brain is just not working at 100%. Besides more coffee and locking yourself away in a sound proof…

A few months ago (March 2017), Google officially took their optimisation tool out of their beta program and made it publicly available to everyone. If you don’t know what an optimisation tool is, it’s software that allows you to run optimisation tests (A/B, split, and multivariate) so that you can improve the conversion rates of…