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Failing to close online sales is a common problem for ecommerce store owners. Time and again, we see a shopper add several items to their shopping cart, only to leave the online store without taking the final purchase action.  The best way to solve this issue is by analysing what’s causing customers to drop out…

Digital marketing is constantly changing. When it comes to marketing in general, whether in digital or traditional forms, staying ahead of the game can be crucial for your company’s survival. That is why you should be paying close attention to any trends in technology and social media that might influence how your company markets itself.…

If you do business online, you see a lot of articles about the importance of marketing on Twitter, Facebook, Instagram and so forth. We rarely hear about LinkedIn marketing which is a huge mistake. Focusing your resources on LinkedIn marketing could do wonders for generating leads. LinkedIn is for B2B marketing, and it’s a terrific…

Local SEO is an increasingly competitive landscape, and the changes made by Google over the years have made local SEO increasingly complex. Many local businesses fail to take advantage of local SEO because they don’t understand the potential impact it could have on their business or simply choose to ignore it. There are some great…

B2B stands for Business to Business. And as a business trying to sell to other businesses, you’re going to have a harder time attracting leads and converting those leads into paying clients. As a B2B business owner, you don’t make your company’s money from direct customer interaction like B2C businesses do. While this may sound…

If you spend time online, you have most likely encountered a chatbot. They are becoming more popular than ever due to their convenience and ease-of-use. In fact, a recent survey discovered that 40% of millennials say that interact with chatbots daily. The number is expected to rise as more people gain access to the Internet.…