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5 Digital Marketing Trends You Need to Know in 2022

Digital marketing is constantly changing. When it comes to marketing in general, whether in digital or traditional forms, staying ahead of the game can be crucial for your company’s survival. That is why you should be paying close attention to any trends in technology and social media that might influence how your company markets itself.

Chatbots

A chatbot is a computer program that conducts a conversation via auditory or textual methods. They are often designed to convincingly simulate how a human would behave as a conversational partner,

A sub-category of chatbots are those that can change their behaviour based on conversations held previously. This is what makes them more conversational, less rigid, and makes it easier for them to be adopted by users.

The advent of chatbots has disrupted businesses and radically changed the way we interact with each other and technology.  Chatbots changed the way we shop, pay for services, and listen to music. 

The future of chatbot technology is even more promising – with advances in artificial intelligence and Big Data, companies will be able to develop advanced models that will increase the functionality and usability of chatbots at a rapid rate.

AI

Machine learning or artificial intelligence is changing the face of digital marketing. It’s a fancy word to describe the ability of computers to learn on their own by analyzing data. These programs are continuously being fed large amounts of data which allows them to make their own decisions, based on previous outcomes. 

Imagine training a dog by ordering it what to do versus letting it figure it out on its own. This is essentially how machine learning works.

Artificial Intelligence (AI) is the next big revolution for digital marketing. It has been used by big brands such as Google and Amazon for a number of years but now it is starting to break into mainstream marketing strategies. 

By using AI, companies will be able to market more accurately and with greater amounts of data to hand. This will allow them to personalise content and target consumers effectively towards a specific buyer persona, which is normally a huge challenge with the amount of data being produced from search habits and browsing activity.

Voice Search

There’s a new type of search that has been gaining momentum recently and will continue to do so in 2022–voice search. Some people call it “natural language” searching, but it is popularly known as voice search. 

This means that you can speak to your device and give it instructions or requests instead of typing long, complex questions as you would with a normal Google search.

Many experts predict that voice search will rapidly become a more dominant medium for search. According to a recent survey, 20% of searches in the Google App are now done by voice. The number is expected to grow as more and more people gain access to the Internet or get used to voice search.

This means that the importance of optimising your content for voice search will grow. The end result – better rankings and more leads from organic traffic.

Live Video

Live video is when video is streamed in real-time on Facebook or some other platform. For example, some people may broadcast themselves while they are getting their hair done, while others may stream nothing but the world around them while driving on their commute to work.

The purpose behind these videos differs widely among people. For some, this is another artistic medium. For others, it is meant to connect people with one other

In recent years, live video has been one of the biggest and most important trends in marketing and has helped brands bring their message to life.

As time goes on, live video has become increasingly important to businesses. Great for creating an authentic connection with customers, it’s also effective for quickly showing products and services in action.

The current trend of live video in digital marketing is expected to continue growing, especially as more brands jump on board.

Third-Party Cookie Alternatives

A lot of advertisers use cookies to track your browsing history on various sites. Cookies enable them to create very specific marketing campaigns. 

These marketing campaigns are more likely to be successful because they are more targeted. It might seem nice to have marketing that’s tailored towards you, but there are some problems with third-party cookies.

These cookies do not only track the site’s name. They also store a lot of data that can be used for behavioural tracking which can raise some privacy concerns.

As a result, people have been looking for an alternative to third party cookies.

Google’s Privacy Sandbox is one such alternative. Google’s privacy sandbox is a special set of rules, designed to protect users from sites that try to track them across the web. It makes it harder for companies to track your every move on the web.

Conclusion

Digital marketing trends are always changing. New trends are emerging while some are dying, just as fashions are introduced and thrown out of favour. This is why it’s important to know about the changes even if you already have a good understanding of digital marketing.

Need help preparing your website for 2022? Cornerstone Digital is a web development company in Sydney. Call us on (02) 8211 0668 or email us at info@cornerstone-digital.com.au.

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Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.