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How to Improve Your Rankings with SEO Copywriting

Done right, SEO copywriting generates leads and increases revenue for businesses. It’s one of the most important skills to have when marketing your business online.

You’re not simply writing for search engines, leaving users out of the equation. You’re combining extensive research with content that tugs at people’s emotions.

This blog post will tell you what SEO copywriting is. We’ll teach you the basics so you can implement changes to your online marketing strategies right away.

Create valuable content that brings in results.

Let’s get started.

What is SEO copywriting?

SEO is the act of using strategies to get found by search engines and increase traffic. 93% of online experiences start with a search engine, so it’s not surprising that ranking for your target keyword is more competitive than ever.

Copywriting is creating written content that convinces people to do something.

Combine the two, and you get SEO copywriting. You’re essentially writing content that gets found by search engines and provides valuable information.

It sounds simple in theory but SEO copywriting is quite difficult. Before Google got smarter, people used the same keywords over and over in a single piece of content. Their main goal was to rank higher in search engines, and it was very transparent in what they were writing.

Thanks to updates like Google Hummingbird, the search engine can now detect if a blog post provides value. Instead of checking the keywords used, it checks for context.

Let’s say your keyword is “dog food.” You can’t use it over and over and hope Google doesn’t notice. You also have to related words like dog, canine, organic dry food and so forth.

Kinsta’s A Beginner’s Guide to Website Speed Optimization is an example of incredible SEO copywriting. The blog post over 11,000 words long and is broken down into six chapters.

Its sheer length gives Kinsta that opportunity to use target keywords and related words in an organic matter. If a user is searching for anything remotely related to website speed optimisation, there’s a huge chance Google will lead them to this blog post.

Your Customer Persona

Statistics show that 56% of companies who used customer personas developed higher quality leads. The numbers show that getting to know your ideal customer is essential for successful SEO copywriting. Your ideal customer dictates what you write and how you write it.

Start by creating a simple profile. Include the following details:

• Name
• Age
• Gender
• Occupation
• Status
• Location
• Goals
• Frustrations

Don’t stop once you’ve filled out the above details. Flesh out your customer persona further. We recommend crafting a bio that covers significant events in their life. These events may shape your customer persona’s taste and financial decisions.

Keyword Research

After getting to know your ideal customer, you need to think about what keywords they’ll use.

This is where keyword research comes in. It’s the act of searching for keywords you could rank for.

To get started, create a new document in Word or Google Sheets. List down as many keywords as possible your customer persona might use to look for your business online.

Keep users’ search intent during this step. It’s the reason why people search for something online. For example, someone searching for “pizza” might have a different purpose than someone searching for “how to cook pizza.”

If you’re an Italian restaurant, you might not want to target “how to cook pizza.” It’ll lead people wanting to learn how to cook pizza to you, not people looking for an Italian restaurant.

Answer the Public

Answer the Public is a free tool that generates related keywords for you. All you have to do is enter your target keyword. It will then show related keywords that start with:

• How
• Why
• When
• Where
• Which
• What
• Will
• Can
• Who

This tool will show you keywords you might’ve never thought of before. It will list the keywords alphabetically, and you can download them as image or CSV files.

Quora

Quora is a website where users can ask and answer questions. It’s a great place to find how people word their queries online.

For example, if your search “affiliate marketing” on Quora, you’ll find the following questions:

• How can I start the following questions?
• What is affiliate marketing?
• What is the best way to start making money online with affiliate marketing?
• How do I earn in affiliate marketing?
• Can you really make significant money using affiliate marketing?

The above questions can serve as keywords and blog post ideas. You could even write a blog post entitled What is Affiliate Marketing. You could then answer the other questions in your blog post, creating content that’s comprehensive and informative.

Readability

Readability is how easy it is to read a piece of content. It looks at the sentence structure and words used in a blog post.

If your content is easy to read, users will get the information they need in a quick and easy to comprehend manner. They’ll continue reading instead of moving on to another website.

Google will take this is a sign that your content is great and give you a boost in search engine rankings.

Hemingway App

Hemingway App is a free tool that checks how readable your content is. It tells you the grade level required to read your content and highlights sections that need to be rewritten.

For example, if a sentence is highlighted in red, that means it’s very hard to understand. You can rewrite it using simpler words or separate it into two sentences.

Conclusion

SEO copywriting is the act of creating engaging content that gets found by search engines.

Create a customer persona, and keep him or her in mind when writing blog posts. Attempt to resolve their frustrations through your content.

Keyword research is vital for getting found in search engines. You’re determining which keywords your target audience will use.

Make your blog posts as readable as possible. Organise your thoughts and present them in a clear, concise manner. Short sentences and simple words are key.

Need a top-class SEO strategy? Cornerstone Digital is an SEO agency in Sydney that can lead your ideal customer to your website. Call us on (02) 8211 0668 or email us at info@cornerstone-digital.com.au.

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Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.