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How to Target a Specific Location Through SEO

It’s no surprise that most people search for local businesses on Google. Most consumers use the search engine for local information. A huge percentage of these consumers will visit the site if it shows up in the first three pages of search results. 

The best SEO practices for local business listings include ensuring that your business has a Google My Business listing and making sure every piece of contact information is accurate. In this blog post, we’ll discuss techniques to target a specific location through SEO.

Create a Google My Business Account

The first step is to create a Google My Business account. This can be done by going to the Google My Business website and clicking “Sign In.” You then need to enter your business name, address, and phone number into the fields provided. It’s important to ensure that all of the information listed on your account is correct, because this will affect how customers find you in search results.

Make sure all the business contact information is accurate

While the right location will help you with local rankings, if your contact information isn’t accurate and consistent across all of your online profiles and listings, you could be losing out on potential customers. 

To avoid this problem, you can use a CRM (customer relationship management) tool to keep track of all your information across different platforms. This includes email addresses as well as phone numbers, providing potential customers with different methods to contact you.

For example, if a potential customer were searching for an electrician in New York City but only had a phone number for the company instead of an email address, would they even bother calling? If someone needed help with their website but only had an old address, should they call? Provide consistent but different methods for customers to contact you. 

Respond to all reviews and comments

Responding to reviews and comments on your website is an effective way to encourage previous customers to contribute their own ideas and build trust with potential ones. Responding with helpful tips or even just a simple “thank you” can go a long way in creating brand loyalty.

When responding to reviews, make sure that you’re polite and helpful. If someone has posted something negative about your business, respond with honesty and transparency to avoid damaging the reputation of your company.

Always include location-specific keywords in your content

If you want to target a specific location, it’s important to include location-specific keywords in your content. You can accomplish this by using appropriate keywords that are relevant to your business and used by customers searching for services like yours. If you’re a plumber working out of Los Angeles, then your target market is likely going to use keywords like “plumbing Los Angeles” or “Los Angeles plumbing.”

Ensure that you have country-specific domain name extensions.

Ensure that you have country-specific domain name extensions.

If you’re targeting a particular location, it’s important to use a specific extension in the URL of your site. These extensions help users find your website through search engines and make it easier for them to navigate around your site because they know where they are based on the extension.

Some examples of country-specific extensions include .com.au (Australian), .co.uk (UK), .cn (China), etc. If a user searches for something using one of these extensions, Google will know exactly where you are located and show relevant results for that area only.

Using these techniques will help your business gain local search visibility.

Google My Business is a free tool for businesses to manage their online presence. You can use this tool to add photos of your business and add information about your business, respond to reviews, and more.

You can also use Google My Business to target specific locations. This will help you gain local search visibility in the area where your business is located.

Conclusion

We hope that you’re convinced of the importance of local SEO and how it can help your business. After all, it makes sense to invest in a strategy that you can use to target people right where they are. The key is making sure that you have all the information about your business available online for people to find on Google Maps and other search engines like Bing and Yahoo!

Cornerstone Digital is a digital marketing agency in Sydney. We’d be glad to talk to you about reaching a local audience. Call us on (02) 8211 0668 or email us at info@cornerstone-digital.com.au.

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Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.