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Top Five SEO Reporting Tools Top Five SEO Reporting Tools

Top Five SEO Reporting Tools

Data plays an important role in SEO. It can help you make informed decisions and improve the performance of your site. However, there are so many different metrics to track, so it can be difficult to find which ones matter most and which ones aren’t worth your time. 

In this guide, we will show you five top SEO reporting tools that will help you get started with collecting data and making smart decisions.

Let’s get started.


Ahrefs is one of the most popular SEO tools available. It allows you to see your website’s backlinks, traffic, and keywords. You can also see your competitors’ backlinks and keywords. As a result, you’ll have a better understanding of how well your competitors’ marketing strategies are working for them.

A lot of people use Ahrefs as an alternative to Google Analytics because it gives more detailed information about where traffic comes from (versus just showing overall stats). It also gives you more data about your competitors’ traffic, giving you a clearer picture of how your website is performing in comparison. 

In addition to its robust analytics tools, Ahrefs offers link monitoring capabilities. You know when someone has linked back to your site from another source on the web or social media platform like Facebook or Twitter


SEMrush is a great tool for keyword research, but it’s also very useful for SEO audits. You can run an audit on SEMRush, and it will then generate a list of technical issues you’ll need to resolve on your website. 

You can also use SEMrush to see what your competitors are doing and how they’re ranking on the first page of Google. 

This will help you learn what works and what doesn’t, so that you can improve your own website’s performance in organic search results.

Google Search Console

Google Search Console is a free tool that helps you monitor your website’s performance and get actionable insights. It provides a number of useful data points including:

  • Keyword and traffic information – This can be used to find out what keywords are driving traffic to your site, how many impressions your website is generating on search engine results pages, and how many people are actually being directed to your website. This information can help you optimise content like your page titles and meta descriptions for search engines. Once you do this, more people end up visiting your website instead of  just seeing them in their SERPs results page (or not at all).
  • Indexing issues you’ll need to resolve – Google has a limited crawl bandwidth which means the search engine may be unable to index all of your pages. If there are issues crawling your webpages, especially important ones, you’ll need Google Search Console to identify and resolve these issues.

Moz Keyword Explorer

Moz Keyword Explorer is a free tool from Moz that allows you to find long-tail keywords. You can use it to see the search volume and difficulty for each keyword, as well as the number of searches for each keyword.

This tool gives you valuable insight into which keywords are most relevant to your business, making it easier for you to develop content strategies based on what people are actually searching for online.

Yoast SEO

If you’re looking for a powerful tool that can help improve your search engine rankings and make managing your site easier, Yoast SEO is the way to go. The free WordPress plugin has many features that can help both beginners and experts alike. It’s easy to use and has some great reporting tools built in so that you know exactly how well your website is doing on Google search results pages (SERPs).

Yoast SEO allows users with little experience in SEO or web development to manage their content for optimal ranking on SERPs by providing information about keyword density, meta descriptions, title tags, etc., all within one convenient dashboard. By using this WordPress plugin, users won’t have to rely on third party services like Moz or Ahrefs which charge money for similar functionality

The top 5 seo reporting tools.

  • Ahrefs
  • SEMrush
  • Google Search Console (formerly Webmaster Tools)
  • Moz Keyword Explorer (Free)
  • Yoast SEO


In the end, it’s up to you to decide which tool is best for your needs. The right SEO tool may often depend on your budget and what you’re trying to focus on. If you have a slightly bigger budget and need an SEO tool that accomplishes several functions at once, you may want to choose Ahrefs or SEMRush. If you’re getting started in SEO and are learning how to add page titles and meta descriptions, you may want to explore Yoast first.

We hope this list has helped you narrow down the options and find one that works well for your business. 

Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.

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