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Digital Marketing Trends You Should Know for 2020

Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business.

These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might discover a new trend that works well with your current skills and resources.

In this blog post, we’re going to discuss several digital marketing trends that will be relevant in 2020. We’ll break down each one and show you some tools that you could use to get started.

Voice Search

Voice search is exactly what it sounds like. Instead of typing search terms in a browser, users speak to a computer, tablet, or mobile phone to find information online.

More and more people are using voice search instead of typing keywords. A recent study predicted that half of all searches will be voice searches by 2020. Companies are creating devices like Google Home and Alexa to keep up and boost this growth. 

There’s no denying that you should start optimising for voice search if you want to continue ranking in search engine results.

You may need to target a different set of keywords for web search and voice search. Web search keywords are shorter while voice search keywords often begin with how, why, what, where, and when.

For example, web search keywords may include:

• australia day date
• italian restaurant near me
• drawing tutorial for beginners

Voice search keywords may include:

• When is Australia day?
• Where is the nearest Italian restaurant?
• How can a beginner learn to draw?

WP Fastest Site Search

Aside from optimising your content, you can also install WP Fastest Site Search. It’s a WordPress plugin that allows users to voice searches on your website among other features. This function would be quite helpful if your website has plenty of blog posts or product pages. The plugin requires you to pay $9 monthly, but you can try it for free for 15 days.

Chatbots

Chatbots are becoming an essential part of doing business online. Whether it’s through Facebook or on their website, plenty of businesses now provide customer service through chatbots.

A recent survey stated that 41% of millennials now talk to chatbots daily. Another study predicted that the average person will interact with bots more than their spouse by 2020. There’s no denying that chatbots are becoming more popular by the second.

If your business involves plenty of interactions with customers, you might consider incorporating chatbots into your digital marketing for 2020.

They can boost your business in three different ways.

First of all, chatbots collect leads. Whenever a website visitors utilises a chatbot, they’re usually asked to enter their name and email address. They also function as an unofficial poll. You get more insight into which products customers use, how they use these products, and more information.

Armed with these insights, you can determine which features and benefits to feature in future marketing campaigns. You can also keep them in mind when developing additional products or services.

Next, chatbots allow you to provide excellent customer service 24/7. Some people may think that talking on the phone requires too much effort while a response via email may take too long. A chatbot allows you to respond to customers quickly no matter what day or time it is.

Lastly, chatbots allow you to automate several customer service tasks. You may need to assign people to respond to emails and phone calls from customers. With a chatbot, you can lessen or eliminate the need to allocate resources for these tasks.

WP-Chatbot for Facebook Messenger

WP-Chatbot for Facebook Messenger is a WordPress plugin that “adds a Facebook Messenger widget to your website.” Once you’ve installed the plugin, you can create dialogue flows based on issues commonly encountered by customers.

Since the plugin is connected to Facebook Messenger, you can even continue chatting with people even after they leave your website.

Personalisation

When you first hear of “personalisation” in the context of digital marketing, it might not sound like much. You might think it involves addressing potential and existing customers by name when sending them promotional emails.

But personalisation is so much more than that.

If you’d like to see examples of personalisation done right, think of huge companies like Amazon and Netflix. Both companies are incredible at providing personalised experiences that make people think they’re being cared for as individuals.

For example, the second you log into your Netflix account, you see TV and movie recommendations that are based on your personal preferences.

Amazon also does the same thing. Whenever you purchase something, you receive recommendations for similar products that you might like.

These companies don’t just address you by name. They take your individual likes and dislikes into account when trying to make you use their service or purchase more products.

Begin by crafting getting to know your target market. Create several customer profiles if necessary. For example, you can customise your marketing material based on your target customers’ different locations.

Even if you don’t have the same resources as companies like Amazon or Netflix, there are still plenty of ways for you to customise your digital marketing.

Conclusion

Digital marketing changes every year. Keep up and even leave the competition behind by staying on top of the trends.

Optimise your website for voice search. Do more keyword research and write more conversational content.

Provide better customer service by using chatbots. You can easily get started with the help of WordPress plugins.

Start personalising your digital marketing. Go beyond addressing newsletter subscribers by name.

Cornerstone Digital is a web development company in Sydney. We’d like to help you prepare your 2020 digital marketing strategy. Call us on (02) 8211 0668 or email us at info@cornerstone-digital.com.au.

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Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.