Topic: Strategy

If you want to do business online, reducing your bounce rate is critical. The longer users stay on your website, the more chances you have to win them over. Bounce rates affect your conversion rate more than other factors. All the effort you put on your website will go to waste if users leave right…

With the rise of social media platforms, email marketing might sound old-fashioned. People tweet and post on Instagram. Does anyone still reach potential customers via email? The answer is a resounding yes. According to a recent Campaign Monitor survey, there are currently 3.7 billion email users in the world. The number is expected to rise…

“If you build it, they will come” is no longer applicable when you’re doing business. No matter how incredible your product or service is, people won’t find it unless you market it. You might be thinking that marketing requires time and money. You’re on a tight budget. You don’t have time for every new marketing…

At the start of every year, we see an influx of articles debating whether blogging is still relevant or not. It’s easy to see why. According to a recent survey, there are currently more than 2 million blogs in existence and over 80 million blog posts are published every month. Other blogs aren’t your only…

One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

In today’s highly competitive business era, the right search engine optimisation techniques play a  vital role in the success of any business. SEO will help establish your website rankings, increase your traffic, and improve conversion rates. Optimising your website for natural search will help drive considerable traffic to your website, and this will increase your…