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5 Effective Ways to Improve Your Online Presence in 2022

With the rapid growth of e-commerce and the increased importance of search engine rankings, many organisations are looking to further improve their online presence.

One of the best ways to achieve these goals is to work strategically on expanding their online reach through a number of different tactics. Here are five effective ways to improve your online presence in 2022.

Why Your Business Needs an Online Presence

Having an online presence is important for businesses. It lets interested parties find information about the services and products that you offer. It shows them who you are and what you can do for them.

According to a recent survey, more than half of consumers will search for reviews online before making a purchase. By having an online presence, you can figuratively put your best foot forward online, potentially influencing purchasing decisions and increasing revenue.

In a nutshell, a well-managed online presence is what sets successful businesses apart from the competition. 

Get a website or update your existing website.

An updated website is necessary if you do business online, especially in 2022. According to a 2018 survey, 64% of small businesses have websites. The number has most likely grown in the last four years since more and more people have gotten access to smartphones and the Internet in general.

If you already have a website, you may want to consider doing an audit to ensure all the information on it is correct and that things are running smoothly. Here are a few important things you need to check while performing an audit:

• Accuracy – Does your website currently reflect all the products/services you offer accurately? You might have stopped offering a specific service or added something new to your product catalog since you last updated your website.
• Mobile-friendliness – Is your website accessible on all devices, including smartphones, desktop computers, and tablets? If it isn’t, you will need to rectify that as soon as possible.
• Website speed – Having a fast website can have a significant impact on your keyword rankings and revenue. Pagespeed is now a major ranking factor, and users will leave your website if it takes too long to load.

Invest in SEO.

Search engine optimisation has become a vital aspect of digital marketing. The first thing people will do when looking for goods or services is to search for them online.

Investing in SEO can help you reach your targeted audience, enhance your credibility, and build brand awareness. Whether for small businesses or big enterprises, the online world has proven to be a lucrative market with a high return on investment (ROI).

The strategies you need to implement and search engine algorithms will most certainly continue to evolve in the coming years, but organic traffic will continue to grow. As long as that happens, it will be wise to determine how to improve your rankings for specific keywords.

Claim your Google My Business listing.

A Google My Business listing is a free online business profile that allows customers to connect with you on Search and Maps to know more about your business, see ratings and reviews, find contact information, and get directions.

Have you claimed your Google My Business listing yet? If not, you’re missing out several benefits for your business.

It’s especially useful because Google usually places Google My Business listings above websites in search engine results pages. As a result, even if you’re not the top result for a certain keyword, local customers may still see your listing first.

Streamline your social media efforts.

Increasing your online presence is no longer just about setting up a Facebook account or creating a Twitter profile. There are thousands of different channels where you can leverage the power of social media. 

It can be overwhelming to choose where to focus your efforts especially if you’re still new to the game.

If you are serious about improving your online presence, then choosing specific social media platforms to focus on is key. By focusing on the right set of sites, you will improve your presence and connect with your target audience better.

For example, according to a recent survey, a significant percentage of TikTok users are between the ages of 10-19. If teens are your target audience, it’s obvious that you should devote more effort to publishing content on TikTok instead of other social media platforms like Facebook or Instagram.

The key takeaway from this should be that you should get to know your audience. If you want to improve your online presence for the future, make sure you know who your audience is today.

Publish video content.

Video is the most prominent form of online information, entertainment, and media today. According to Cisco, video will account for over 80% of all consumer internet traffic by 2022.

There’s no denying that video content is taking over the web and for good reason. Users are everywhere, and it’s increasingly difficult to differentiate your brand from your competitors. Video is one way to do that.

But sometimes, businesses struggle with even starting the process of producing video content. The most common objection we hear is: “We don’t have a budget for video!” The truth is that you don’t need a huge budget. You don’t have to be a media company to produce high-quality video content.

Technology has already made it possible to shoot and even edit high-quality videos with your smartphone. All you really need is the right device, a handful of apps and some creativity.

Conclusion

These are just a handful of ideas that can help you build your online presence in the coming year. These techniques are largely beneficial for every type of organisation, be it a small firm or a large retail company. 

What’s clear is that if organisations don’t work to improve their online presence, they’ll quickly fall behind competitors who have already embraced the web, social media and other digital technologies.

Need help preparing your website for 2022? Cornerstone Digital is a web development company in Sydney. Call us on (02) 8211 0668 or email us at info@cornerstone-digital.com.au.

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Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.